AvatarUX is a producer of dazzling slots, with an eye for amazing graphics and engaging new game features. Although the company does not yet have the numbers nor quite the fame to be counted amongst the greatest, it’s clear as day that this is the position they are after.
At the moment the company is entirely focused on creating their own gaming mechanisms, as well as the games that use them. The current pace has the company releasing a new title every month. The quality is kept high, and this is evident from the themes and the way the games play out. Modern audiences have many tastes, and AvatarUX tries to make a hit game for every niche.
One needs but to take a look at the company website to know that they mean business. This has clearly been noticed by the industry players, as AvatarUX has managed to team up with several of the big names. This in turn has allowed it to spread the games to hundreds of online casinos in just a handful of years.
Keep reading to check out our review on the company, to learn what the games look like, and what the history of the company is so far. Or simply check out our suggested casinos and find out what the attraction is all about yourself!
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The company started operating in 2018, immediately embarking upon a journey to become a market-leading game studio. As always, things take a while to gather speed, which is why the first games and other news from the company really only start coming out around 2019. In this case, that means partnering up with Yggdrasil for access to their distribution network, and launching their first games.
The following year saw massive investment in developing proprietary mechanics, opening up with the PopWins, with several new titles launched. At this point, the development of new titles was just picking up pace. 2021 proved to be a much more eventful year.
First of all, the company launched its own remote gaming server. This allows them to offer their games directly to online casinos. At the same time, their presence in iGaming events led to awards from innovation. More importantly, a number of new games were released. Similarly, new partnerships with the likes of Solid Gaming, Stakelogic, and others. These are not only distribution deals, but also licensing of mechanics, and streaming of gameplay for advertisement.
Further years have seen more advances in all of the areas mentioned before. This includes awards from gameplay mechanics, tightening up the release schedule to offer new titles every month, new partnerships with the likes of Light & Wonder, and even gaining official licences such as the one from Sweden. In just a handful of years, the company has managed to entrench itself in all the important aspects of becoming a star-level producer of online casino games. It might take quite a few more years to reach the top, especially as the number of games needs to grow considerably. Certainly, this is one company that you should keep an eye on.
To learn more about the company, read our exclusive interview.
AvatarUX is only interested in producing online slots, and obviously mechanics and software that supports these casino games. If you’re looking for paylines and other similar classic features, you’re a bit out of luck. In fact, that’d be a very rare setup with these games. Instead, the company has decided to either use their own mechanics, or other more modern setups like ways to win.
Have a look at the following popular slots from AvatarUX:
- Zombie aPOPalypse Multipop
It doesn’t take a genius to notice that there’s a bit of a convention when it comes to naming the slots. And there’s a very good reason for this, which started with the original PopWins mechanic, and continued with subsequent unique game mechanics.
But before we go through those specials, let’s take a look at what makes these slots tick in general. Whilst not classic in type, the game still takes advantage of all the great sides of classic slots. The games are easy to understand, and easy to play. They also offer RTPs that are well in line with what is the industry average.
The games seem to always aim for high win potential. It’s pretty clear that AvatarUX is aware of what the players are after, and what sort of casino games they appreciate. Their selection might be somewhat small, but it is extremely versatile and growing fast.
Let’s start with the unique ones: PoPWins, Zapreel, MultiPop, and StickyPop. And that’s the list for now, no doubt more will be added to the mix as the years go by. It’s not entirely unusual for companies to produce their own mechanics, but to rely on them to this extent does make AvatarUX clearly stand out.
Let’s go through the details, and see what each of the mechanics brings to the table so far.
The central feature found in many of these slots. The basic premise is very simple, and automatically favours the player. Every time a winning combination is created, the symbols pop and give way to two new symbols. In this manner, it works much like cascading symbols, giving chances to win more and more as the combinations form up anew.
This mechanic was originally added to improve the PoPWins functionality even further. But what does it do? Simply put, ZapReel places an additional horizontal reel above the mainframe. Different rewards land on this reel, activating whenever applicable wins hit the right reels.
Building on the success of the previous mechanics, this one functions similarly to PoPWins, but adds in a multiplier to all replacement symbols. And if these keep popping in several times during the same round, the multiplier increases with one for each winning combination.
In this special mechanic we once again use the winning combinations to enhance the gameplay even further. This time around the symbols stick to their place, and the reel height is increased with one. All non-winning symbols are removed, and this repeats as long as new winning combinations are formed. Naturally, the original combination only counts once.
Specials and General Gameplay
Besides the special mechanics, these games are not afraid to use the whole cavalcade of features when it comes to slots. For example, bonus spins are heavily represented. Often these also amplify the features mentioned above, such as StickyPop allowing for reels with seven symbols instead of the normal five.
Ways to Win in all of its configurations is the standard when it comes to calculating payouts. There doesn’t really seem to be one favourite setup, and often the reels expand in wake of special features. This way, even the normal 243 ways to win can quickly become over ten thousand different ways to calculate wins.
Multipliers, wilds, scatters, nudges, and modifiers like pay anywhere symbols (much like scatters) add to the excitement. More importantly, when all of these work in sync in the players’ favour, the wins can become quite astronomical. Offering a top win of over ten thousand times the bet is definitely the norm, and not the exception here.
Frameworks and More
Whilst the company started operations taking advantage of Yggdrasils Masters programs, and of the distribution networks of other casino giants, it is clear that they have come quite aways since.
AvatarUX has not only spent time perfecting its own gameplay features, but they’ve built all the software needed to run the games. RNG server is just one part of this, and it’s something every casino needs to use to ensure that the games run fairly. But on top of this, they also have their own game development kit.
It’s a bit too early to say where this will lead. Will the company simply sit steady on their own platform, or will it expand to include smaller studios much like the company started itself? We do know that the mechanics have already been licensed to other companies, so the latter option seems more likely.
The Legal Side of Things
Whilst not holding a licence in Canada by itself, AvatarUX is still definitely a company that can be trusted. They are available at all noteworthy offshore casinos where Canadian players are welcomed. Their partnership with companies like Light & Wonder also means that they do have access to Canadian online casinos.
All in all, this is an excellent company with some very unique takes on casino gaming. For modern, new, and intriguing online slots they are at the top of the list. And things are looking to get even better. Check out our suggested casinos, and engage with these exciting spins!