Industry Reports

Sportradar Solidifies US Presence with New Agreement

Sportradar wants to expand its footprint in the US with a new partnership with INTRALOT Inc. As a result of the new agreement, INTRALOT is about to receive exclusive sports data powered by Sportradar’s extensive experience in the sports field. The official data regarding major US leagues would be introduced to lotteries across Washington DC, Montana, New Hampshire, as well as New Mexico.

Enriching the wagering opportunities with entirely new data fed by the leading Sportradar is something INTRALOT has aimed to achieve for quite a while. Players are in for a treat, as they would be able to experience everything new as soon as possible. The new arrangement calls for the distribution of pre-match and live data set to facilitate wagering on the respective live events.

INTRALOT Teams Up with Sportradar

Players across the states are about to see a substantial difference when it comes to their wagering activities, as INTRALOT is projected to distribute the official data to Washington DC, Montana, New Hampshire, as well as New Mexico. All in all, the provider collaborates with as many as 12 state lotteries within states to the likes of Arkansas, Georgia, Idaho, Illinois, Louisiana, Ohio, Vermont, and Wyoming.

However, for the time being, INTRALOT is about to supply the official data Sportradar has up for grabs to the aforementioned four states only. Within the range of this agreement, Sportradar would make it possible for players to place single bets on all major US leagues, enhancing their experience with something new. This move comes to show the sports data intelligence provider is ready to solidify its position in the US.

Neale Deeley, Vice President of US Sales and Gaming for Sportradar, made it clear that this next step in the company’s development demanded a strong partner with a good reputation. INTRALOT ended up being the best choice for the provider. This is about to position the two companies well within the ever-changing US sports wagering field.

Improved Wagering

INTRALOT is known for its operation in the US, as well as Canada. British Columbia Lottery Corporation works in partnership with it, for the implementation of Lotos X, for an improved lottery experience. The platform brings lottery terminals with camera-based technology, as well as innovative software for an intuitive operation on a day-to-day basis. The last days of 2019 were important for Sportradar.

The provider announced its collaboration with PrizeLogic, the renowned incentivized engagement powerhouse. As a result, the real-time sports data of Sportradar was further enhanced by the platform PrizeLogic provides. Earlier, DraftKings made a move and inked an extension to its partnership with the leading sports data provider in order to solidify its position in the sports wagering world of the US.

The agreement extension saw DraftKings gain access to data by major leagues to the likes of the NFL, MLB, and the NBA. Partnering with some of the renowned wagering powerhouses is set to make 2020 a special year for Sportradar once again. INTRALOT would make it possible with this first step of their collaboration.