Industry Reports

Sportradar Envisages Bright Sports Wagering Future in the US

Sportradar recently welcomed Werner Becher as its new Managing Director of U.S. Betting. The sports data and content’s leading goal is to continuously grow across the United States and solidify its leading position on the market. Moreover, EquiLottery Games also made it clear that it would team up with the sports data company in order to create a fresh new batch of lottery offerings involving sports events.

In the gaming world, innovation equals staying relevant for as long as possible, a lesson many companies have to learn quickly. This means collaborating with new companies and providers, as well as welcoming new people with their fresh ideas on board. Werner Becher would join Sportradar’s team, as he was recently appointed on the Managing Director of U.S. Betting position.

Werner Becher Joins the Team

His extensive experience in the sports wagering and gaming field made him a suitable candidate for the position, as Sportradar wants to continue excelling in the budding sports wagering field of the United States. This could happen easily with a breath of fresh air such as Mr. Becher, known for his Chief Executive Position in Interwetten. The Malta-based company offers a diverse portfolio including sports betting, live betting, and casino gaming among others.

Over the seven years he spent on the leading position, Mr. Becher managed to propel Interwetten’s operation forward while increasing its gaming revenue. Now he is ready to focus on the United States and its riveting sports wagering scene, as more and more players join the field. Sportradar’s New York office is ready to welcome him, offering the opportunity to grow and achieve new goals.

Sportradar is the official partner of the NBA, NFL, NHL, MLB, NASCAR, FIFA, and UEFA, making it well-positioned in the sports wagering field of the US. With its wide array of sports monitored, the company was in need of an expert with a profound understanding of the gaming field.

October Saw Milestone Moves

In the meantime, EquiLottery Games proudly unveiled its plans for collaboration with the sports data company. The lottery offerings that would be available in the foreseeable future will be called Baseball Bucks, bringing daily draws in collaboration with Major League Baseball. In order to guarantee its lottery games would be trustworthy, EquiLottery teamed up with Sportradar. The lines between sports wagering and lottery are becoming progressively blurred.

Earlier this month, Sportradar announced its acquisition of Optima, the sports wagering and gaming platform ready to enhance the player experience. Such an acquisition meant that the sports data and content leader would also have the capacity to meet players’ expectations of wagering and online gaming all in one spot. All markets currently enjoying Sportradar’s offerings are already enjoying the new features.

The first days of this month were also special because Sportradar penned an arrangement with Dish Network, the Colorado-based television provider. As a result of this collaboration, the sports data intelligence leader is set to be the engine behind the Game Finder application offering box scores and more information on live games ranging from the National Basketball Association to Major League Baseball, and National Hockey League.