Industry Reports

DraftKings Keeps Sportradar by Its Side ahead of US Expansion

DraftKings recently announced it would continue its partnership with leading company Sportradar for ongoing collaboration and data sharing. The daily fantasy sports leader inked an extension to its partnership with the leading sports data provider in order to solidify its position in the sports wagering world of the US. With the help of this extension, the two entities are set to enhance existing fantasy sports offerings with more information.

The popularity of sports betting and DFS has seen rapid growth over the past few years, with more and more individuals using it as a recreational activity. Its ability to bond people around one idea and provide hours of entertainment that could also payout makes it a popular gaming activity for friends, co-workers, or people ready to put their sports knowledge to the test.

Diversified Data Feeds

DraftKings made it clear its premium offerings would continue being fueled by industry leader Sportradar over the upcoming years of operation. This includes detailed data feeds offering up-to-date information, as well as additional content that would encourage players to bet on their favorite teams and make an informed choice. Bringing diversity to the table has always been a signature feature of DraftKings, one of the leaders in the DFS world.

The agreement extension is about to see the leading company gain access to data by major leagues to the likes of the NFL, MLB, and the NBA. Neale Deeley, Vice President of US Sales and Gaming, Sportradar, expressed pride in the collaboration extension proving that both companies have similar goals. The DFS leader has been exploring the sports wagering field for quite a while, joined by Sportradar.

From here on out, DFS fans will have the chance to explore a wider array of offerings. Now the focus shifts onto live and in-play betting gaining wider popularity. DraftKings Sportsbook would diversify the aforementioned offerings with even more detailed information featured. People choosing this sportsbook for their activities would experience official league data and branding.

New Hampshire Welcomes DraftKings Sportsbook

The revolutionary sportsbook recently made its first steps in Pennsylvania’s sports wagering field. This was the sixth online sportsbook to launch operation and further diversify the local gaming field. Pennsylvania Gaming Control Board issued its approval and license for operation shortly prior to the November 4 launch. This is the fourth state to welcome DraftKings Sportsbook.

Up until now the DFS leader had seen sports wagering app launch in Indiana, New Jersey, and West Virginia, states that have already regulated the wagering field. New Hampshire is the next location that would see its premium offerings, now confirmed to be powered by Sportradar once again. FanDuel was another DFS operator taking Pennsylvania’s online sports betting field by a storm ever since July.

In order to guarantee smooth launch on a state level, DraftKings Sportsbook teamed up with Penn National, the casino operator overseeing Hollywood Casino and The Meadows Racetrack and Casino. The upcoming 10 years are projected to see a continuous growth of player engagement with the DFS leader’s offerings.