WinSpirit has significantly expanded its partnership with LuckyStreak, launching a fully branded live baccarat game. This new development builds on the success of WinSpirit’s personalized live blackjack table introduced in April 2025, which saw substantial increases in player engagement and session duration.
Custom Live Baccarat with Advanced Branding Capabilities
The new baccarat offering utilizes LuckyStreak’s SmartStudio greenscreen technology, providing operators with an extraordinary level of customisation. This technology allows WinSpirit to integrate its unique brand identity directly into the gameplay. From table layouts and background designs to real-time brand elements and color schemes, nearly every visual aspect can be adjusted, ensuring that the game closely aligns with the operator’s brand.
SmartStudio: Revolutionizing Live Casino with Flexibility
SmartStudio technology has become a defining feature of LuckyStreak’s approach, enabling the creation of dynamic, brand-forward live casino experiences without the need for traditional physical builds. The platform supports high-definition streaming, multi-camera setups, chroma keying, and advanced video layering, giving operators unparalleled flexibility to create a custom gaming experience.
This adaptability allows operators to easily change seasonal themes, integrate games into specific marketing campaigns, or quickly capitalize on new opportunities—all while maintaining a visually polished and engaging environment. SmartStudio enables branded live casino environments that can be modified in real-time, providing an agile solution for today’s fast-moving iGaming market.
Ido Kamiel, COO at LuckyStreak, highlighted the significance of this collaboration, stating: “Extending our partnership with WinSpirit to include a fully branded version of our leading live Baccarat game demonstrates the power of our SmartStudio customisation to engage players and deliver a world-class experience.”
He continued: “It is also a testament to the flexibility and ease with which we can transform our partners’ game settings, enabling them to offer a truly tailored and enjoyable playing environment. We truly appreciate WinSpirit’s trust in LuckyStreak and SmartStudio’s full capabilities and we’re delighted with the execution.”
Strengthening Player Engagement with Unique Experiences
For WinSpirit, this partnership marks a strategic step in its goal of delivering premium, distinctive content that keeps players engaged. The ability to offer a visually unique and interactive baccarat table provides WinSpirit with a competitive edge in retaining customer loyalty.
Oleksandr Kotsenko, Business Development Lead at WinSpirit, commented on the integration’s impact: “We’re very impressed by LuckyStreak’s SmartStudio and how it puts the power to build unique, stimulating gaming experiences for our players into our hands. Loyalty is king, and their enjoyment and satisfaction are at the heart of our strategy to build long-lasting relationships with customers by thrilling and satisfying them at these key moments of truth.”
Kotsenko also noted the operational advantages of the integration, stating: “Speaking as an operator, this solution’s flexibility and quick turnaround open up a world of opportunity for us, as well as a new dimension in marketing.”
Continued Innovation in Live Casino Content
With this move, WinSpirit continues to solidify its position in the live casino sector through innovation and enhanced brand alignment. LuckyStreak’s SmartStudio technology not only supports the provider’s ambitions but also reinforces its commitment to delivering adaptable, high-quality solutions tailored to today’s diverse player preferences.
Source:
“WinSpirit unveils custom live baccarat with LuckyStreak integration”, lcb.org, September 14, 2025.
