Manitoba-based Pollard Banknote announced that it will be joining the 2023 North American Association of State and Provincial Lotteries annual conference held in Milwaukee, Wisconsin. At the prestigious event, the company will showcase its thrilling products and services, including three segments that provide success to its partners – exciting games, retail brilliance, and innovation.
NASPL is one of the biggest annual industry events in North America. Its attendees are usually from U.S. states, Canada, and other participants. The aim of the event is to focus on education networking, and exhibits from participating stakeholders. This year’s conference will be at the Milwaukee Convention Center, in Milwaukee, Wisconsin from October 30 to November 2, 2023.
Presenting at its Own Booth
At the event, visitors will be able to learn about Pollard Banknote’s products, including its EasyPack™. This is an oversized instant ticket conveniently dispensable in existing on-counter dispensers and vendable in instant ticket vending machines. Guests can also check out proprietary Scratch FX® products; Flip Scratch™, a remarkable merging of pop-open windows and scratch-off games; and Pop Up +™.
Additionally, the provider’s new digital printing technology will also be on display, which allows for a greater number of distinct ticket images in instant games while also boosting ticket graphics. At the booth, the company will also demonstrate its devotion to lottery innovation at retail with products that improve customers’ exposure and access to instant games, like easyVEND™, HALO, and the Digital Menu Board.
Its easyVEND™ in-lane ITVM enables transforming instant tickets into traditional multi-lane retailers and addresses the growing importance of self-serve solutions. Meanwhile, HALO allows retailers to bolster their offering with a cost-effective enhancement kit from the company’s renowned Schafer Retail Solutions +, providing counter dispensers with colour, lights, and last but not least branding.
In the meantime, the Manitoban firm’s sale-boosting Digital Menu Board comes with an easily updatable LCD screen with customizable graphics to fit any regulated market. It also has the capacity to showcase video and animation, bringing a fresh visual aspect to instant games in a retail environment. According to estimation, it has helped lotteries improve sales by between 13-17%.
Sharing Q2 and First Half of 2023 Highlights
In August 2023, Pollard Banknote recapped its second quarter of 2023 as well as the first half of the year ending on June 30, 2023. In Q2, the leading lottery provider saw a record quarterly revenue of CA$130.3 million, which was a solid improvement in the same quarter last year. Meanwhile, for the six-month period, the company realized sales of US$254.9 million.
During that period the company inked some important partnerships, including a deal with Atlas Experiences, LLC. Via the collaboration, the two parties will partner on the creation of a new multi-jurisdictional Frogger instant game program. The new initiative will allow lotteries to offer a grand prize and access to an integrated marketing campaign.
Source: “Pollard Banknote Highlights Investment in Lottery Innovation at NASPL ’23” PR Newswire, October 24, 2023