This summer, the Ontario Lottery & Gaming Corporation is giving locals a chance to taste the millionaire life with its new Lotto Max Dream Bars. In order to bring the product to life, the Crown partnered up with Lotto Max, and the Toronto-based ice cream shop, Creamery X. The ice cream treat comes in four flavours and it is available in select locations across the province.
In order to get the flavours just right for the one-of-a-kind and luxurious ice cream, the Crown corporation and Creamery X have used the help of several food scientists from the University of Guelph. The four flavours are Rare Oil Painting, Private Island, Designer Handbag and Grail Sneaker, and are named after items that usually only millionaires can afford.
The Millionaire Flavour
The Rare Oil Painting flavour has a taste of a modern masterpiece and it combines olive oil, fresh mid-tannins and a smidge of oil paint. Meanwhile, the Private Island once comes with the taste of salty, sandy, and fresh Pacific Ocean Konbu seaweed, which is complimented by hints of lychee and orange blossom, thus giving players a taste of having their own tropical island.
Then there’s the Designer Handbag, which as the name suggests tastes like rich leather, as well as tannins of smoky notes while also adding a floral hint, which can be seen at designer boutiques. Lastly, the Grail Sneaker comes with a distinct, fresh-out-of-the-box sneaker taste with slight hints of chocolate and some rubber.
The OLG informed that Lotto Max Dream Bars are now available to purchase only at Lotto Max Dreamery pop-ups at select locations across Ontario. Lottery fans will be glad to learn that every ice cream comes with a scannable Lotto Max free play code. Each ice cream costs CA$5 and in order to purchase them, Ontarians must be at least 18 years old.
Some of the events that locals can get their hands on the new products include the Port Carling at Muskoka in August, and the Trinity Bellwoods Neighbourhood on August 27, 2022. Then in September 2022, the Rolling Loud Music Festival at Echo Beach from 9th to 11th, the King West Neighbourhood from 15th and 16th, and Post Malone’s concert at the Scotiabank Arena on 21st.
More News from OLG
Some of the OLG’s recent activities include the launch of its new sports betting app. The new version perfectly incorporates bet-building functionality for in-store purchases with direct online wagering into one integrated application. Ontario bettors can now download the app on both iOS and Android devices, and enjoy its new features.
At the start of the month, the Crown corporation also announced that it has extended the contract of Caesars Entertainment Windsor Limited. Through this agreement, the gaming giant will continue to operate OLG’s Caesars Windsor Casino. The new deal extends the current one making the company an operator of the casino until August 2025.
Source: “Lotto Max “Dream Bars”: Ice Cream Give You a Taste of the Millionaire Life” OLG, August 11, 2022