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Pragmatic Play Extends LatAm Footprint

Prominent online gaming provider Pragmatic Play has made another significant market move, as the company expands its brand in the Latin America iGaming business. This week, the iGaming supplier inked a brand-new content distribution deal with the casino operator Estrelabet. With this deal, the company continues to dominate the LatAm market.

Pragmatic Play is an industry-leading developer and supplier of iGaming content, that impresses with an immense portfolio of online gambling titles, which is delivered to its partners from all around the globe. The provider offers broad variety with exceptional Live Casino and Bingo games, as well numerous slot titles, all available through one single API.

Rapidly Growing Influence

Through the agreement, Estrelabet is now able to offer two of the provider’s leading verticals, including its portfolio of award-winning slot titles. In addition to that, the supplier has also provided its Live Casino portfolio to the South American operator. Here some of the most impressive titles include the studio’s Sweet Bonanza Candyland, Mega Wheel and Dragon Tiger.

So far, Pragmatic Play has enjoyed massive success in Latin America, since its LatAm hub is rapidly growing. This has been achieved by securing partnerships within the majority of the new and emerging market on the continent, as the supplier continues to put the region on the priority list. Now, local patrons of the operator can experience the many games from the developer.

Victor Arias, VP of Latin American Operations at the developer, commented that the company’s multi-product offering has allowed them to come forward and cement their place as a top supplier in the region. Mr. Arias also shared that the studio is delighted to be partnering with the local operator, and is looking forward to their cooperative future.

Felipe Fraga at Estrelabet has also shared a few words on the deal. According to him, the operator is also looking into delivering new online casino content to its player, and the collaboration with the supplier allows just that. He concluded by saying that the newest games, there are titles for every demographic and that the company is also looking forward to seeing what the future brings.

Recent Expansion

Pragmatic Play has also finished 2021 on a strong foot, as the leading supplier inked a collaboration with Buenos Aires’ BPlay on December 27, 2021. The operator is one most prestigious and oldest ones in Argentina, and it now has access to the provider’s iGaming content and offers it to its many players. Some of the first launched games were Congo Cash and Madame Destiny.

Besides Latin America, the developer of iGaming titles is also looking into expanding its brand across the regulated online gaming market of Europe. In October last year, the company signed a content distribution agreement with the Croatian operator Local gambling enthusiasts can now enjoy the provider’s top-performing titles such as Starlight Princess, Sweet Bonanza, John Hunter, Wolf Gold, and Big Bass Bonanza.

Source: “Pragmatic Play Goes Live with Estrelabet”, Pragmatic Play, January 31, 2022