Casino News

Pragmatic Play Extends Footprint in Argentina

Pragmatic Play is determined to finish the calendar 2021 year strong as the industry-leading provider of iCasino content has announced one more partnership. This latest deal was announced on December 27, 2021, and it is one of content distribution to Buenos Aires’ BPlay. Now, the prominent provider will supply the operator with its premium slots and table games.

Currently, Pragmatic Play is considered one of the biggest names when it comes to delivering iGaming content to operators from the gambling industry. The company has a rich portfolio of Live Casino, Slot, and Bingo games, available through one API. In order to keep its content fresh and competitive, the producer content releases up to five slot games every month.

Expanding Presence in Latin America

The deal between, Pragmatic Play and the gaming operator BPlay, is the latest one of many commercial agreements announced by the provider of its recent approval from the regulatory board for the Buenos Aires City. This way, the prominent provider will be able to further grow its brand across the local gaming market and finish the year in a strong fashion.

BPlay is an established gaming brand of both land-based and online gaming services in Latin America and it is one of the most prestigious and oldest ones in Argentina. Soon, the operators many gambling fans will be able to enjoy the first batch of games from the provider, including its most popular ones such as Congo Cash and Madame Destiny.

Pragmatic Play’s VP of Latin America, Victor Arias, commented on the company’s recent deal. According to him, the company’s idea is to partner with leading operators in any given jurisdiction it launches in and BPlay fits the description perfectly. He also noted that the provider’s slot and table games will be a great addition to the operator’s portfolio and that he is looking forward to seeing how they will be received.

Sebastian Puente from BPlay has also said a few words on the collaboration between the two parties. He commented that the operator’s growth strategy is to ensure that it always offers content from leading developers to remain competitive in the market. He belies that Pragmatic Play’s wide range of slots and table games will be more than suitable for the objective.

More Recent Collaborations

More recent deals from the prominent gaming provider include its agreement with the Kenyan-based casino brand Odibets. The agreement was announced in November this year, and the company will be now channeling its exceptional iGaming titles from its Slot and Live Casino games verticals to the local market. Blackjack, Roulette, and Sic Bo along with the game show-themed Mega Wheel, were one of the first few launched.

Prior to that, in October, the industry-leading provider inked a collaboration agreement with the Croatian operator, thus cementing its leading position in the Croatian gaming market. Local gamblers had the ability to try out titles such as Starlight Princess, Sweet Bonanza, John Hunter, Wolf Gold, and Big Bass Bonanza at launch.

Source: “Pragmatic Play Grows Presence in Buenos Aires City With BPlay”, Pragmatic Play, December 27, 2021