December 3, 2021 · Daniel Thompson
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Bragg Gaming Group continues to grow its brand across the iGaming industry, as the company’s wholly-owned subsidiary ORYX Gaming has inked a brand-new deal. The new collaboration will see the latter launch its premier gaming content to a roster of iGaming operators who are part of White Hat Gaming’s network.
The company is based in Canada and is one of the leading B2B companies in the digital gaming industry, as it already operates in Europe, North America, and Latin America. Via its subsidiary ORYX Gaming, the company is able to supply its partners with proprietary, exclusive, and aggregated casino content through the in-house remote game server and ORYX Hub distribution platform.
Expanding European Presence
Via this latest partnership, ORYX Gaming’s casino games will be distributed to White Hat gaming’s operator network. The first batch of titles will be slot games, which will be launched by the end of this year, and the second batch coming in 2022. Thanks to the deal, the supplier’s content will reach over 40 gaming brands across the European markets.
Currently, White Hat Gaming’s platform is licensed to operate in MGA jurisdictions as well as the United Kingdom, thus further expanding the provider’s reach in the said markets. The agreement, between the gaming leader and the supplier, allows the latter to significantly broaden its footprint across the regulated European gaming markets and maintain its top spot as a provider on the continent.
Chris Looney, Chief Commercial Officer at Bragg Gaming Group, indicates that White Hat Gaming is a distinguished platform provider that will be able to distribute the company’s content to key markets. According to the CCO, the agreement allows them to leverage their newly acquired license in the UK as well as continue the company’s growth in Europe.
Kola Okoko, Head of Content at White Hat Gaming has also commented on the latest agreement between the two sides. The platform provider’s official shared that the company is looking forward to adopting the supplier’s best casino games, in order to make their portfolio more interesting for their many players. The representative is now looking forward to seeing how the games will be welcomed by the audiences.
Playtech Deal
The last few months have been quite busy for Bragg Gaming Group and ORYX Gaming, as the provider inked one more lucrative partnership. This time the agreement is with gaming leader Playtech and it was announced on October 14, 2021. Through the deal, the gaming aggregator secured its access to over 30 new markets including Spain, Italy, Switzerland, the Netherlands, and the United Kingdom.
Welcoming New Interim CEO
On a more recent note, the leading aggregator and supplier has also made some changes to its management, as it appointed a new Interim CEO. The position has now been assumed by the former Chair of the Ontario Lottery and Gaming Corporation – Paul Godfrey. The company will now search for a permanent candidate as it is not quite satisfied with its market performance.
Source: “Bragg’s ORYX Gaming Takes Content Live with White Hat Gaming”, BusinessWire, December 2, 2021
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