On October 14, 2021, ORYX Gaming has announced that it has officially completed an integration deal with the gaming leader Playtech. This way, the Bragg Gaming Group subsidiary will be able to further expand its footprint on the international scale of the iGaming industry and gain new access to new markets with partners of Playtech.
ORYX Gaming is a renowned provider of turnkey solutions, as well as omni-channel retail, online, and mobile iGaming platform. ORYX Hub is the company’s advanced content aggregation and integration platform, offering sportsbook, lottery, marketing, and operational services to the firm’s partners. As of now, the company has more than 15 years of experience in the industry.
After the signing of the deal, ORYX Gaming’s full portfolio of gaming titles will be now available to partners of Playtech via the Playtech Games Marketplace™. Now, over 30 operators from the gaming leader’s partners list will have access to the provider’s products, this includes jurisdictions such as Spain, Italy, Switzerland, Netherlands, and the United Kingdom.
Products and content from the ORYX Hub distribution platform estimate to be around 10,000 gaming titles from more than 100 suppliers such as Gamomat, Peter & Sons, Golden Hero, and Kalamba. As well as titles from the provider’s own proprietary studio. All of the top-class gaming products will also benefit from the provider’s FUZE™ player engagement tools, such as missions, quests, tournaments, and real-time leaderboards.
Chris Looney, Chief Commercial Officer at Bragg Gaming Group commented on the deal and said that the partnership continues the company’s recent expansion into the regulated markets. According to Mr. Looney, Playtech Games Marketplace is the perfect fit for the company’s many premium products and engagement tools, while the provider is exploring its global expansion opportunities.
Andrew Muir, Commercial Manager at Playtech, said that the provider’s impressive gaming portfolio is an exceptional addition to the company’s current range of products that is offered to their partners via the Playtech Games Marketplace. He said that the company is always striving towards bringing the best possible content and is glad to have ORYX Gaming on board.
At the start of September, the Bragg Gaming Group’s subsidiary has received permission to enter the Netherlands’ regulated online gaming industry. The company received a local certification to gain access to the market via its iGaming platform and RGS with over 50 gaming titles to be supplied to local operators starting from October 1, 2021.
Mexican Operator Deal
Not long ago, the leading provider ORYX Gaming signed a partnership deal with the Mexico-based Logrand Entertainment Group. Via the agreement, the supplier now provides online content to the Mexican operator Strendus Casino. The casino brand impresses with over 150,000 active players that are now able to enjoy the provider’s wide range of digital assets.
Source: “Bragg’s ORYX Hub live with Playtech following integration deal”, Bragg Gaming Group, October 14, 2021