Caesars Sportsbook will soon take on the challenge of entering the competitive gaming market of New York State. The company has recently inked a lucrative partnership deal with Madison Square Garden, which will make it the second gaming firm to team up with the famous MSG stadium, after its rivals BetMGM.
The agreement will see the company becoming the official sports betting partner of the New York Knicks, New York Rangers, Madison Square Garden Arena, and MSG Networks. As a partner, the sportsbook will have access to the sports betting market of New York and it will be able to deploy many of its products and offerings to local gambling and sports fans.
In a statement, Ron Skotarczak, who is the Executive Vice President, Marketing Partnerships, MSG Entertainment, said that the company is glad to have Caesars Sportsbook on board. He praised the sportsbook for being a prominent name in the sports betting industry to the MSG Sports and MSG Entertainment groups. Also, he said that the company is looking forward to utilizing the partnership with the sports betting brand.
Now, thanks to the deal, Caesars Sportsbook will have designated access and a spot in Madison Square Garden, which will be open for all games of the New York Knicks and the New York Rangers, as well as more events. Patrons of the sportsbook and Caesars Rewards will be able to attend the site, which the company plans to redesign before the 2022-23 NBA and NHL seasons.
The new location will have the sportsbook’s branding, as well as special programming, tons of guest appearances, giveaways, and even more, all provided by Caesars Rewards. MSG Networks and the sportsbook also intend to start a content series featuring Emmy-nominated actor-comedian JB Smoove, which will be broadcast on the MSG Networks.
Co-President of Caesars Digital Eric Hession commented that the sports betting brand is ready for its expansion into New York. He added that is a great opportunity for the company to partner with such iconic NY brands, as the company will have a prime display in MSG, including TV signage, LED messaging. As well as GardenVision feature, and activations on the court and ice.
Long-Awaited Online Expansion
The New York State legislature has decided to expand its gaming industry by introducing mobile sports betting for the first time. This way gamblers will have another option on their hands, and some of them will not resort to traveling to New Jersey to place their bets. The New York State Gaming Commission has announced which will be the nine gaming operators divided into two bids. The online offering should launch by the next Super Bowl.
Traveling to the Garden State
A poll conducted in the summer of 2021, by EmpireStakes.com found out that 75% of adult New Yorkers admit to having traveled to New Jersey. This is due to the fact that New Jersey offers several online platforms for sports betting, while the Empire State is still working on the launch of its own. According to the survey, over 33% of eligible New Yorkers will be willing to place their wagers online, once the platforms go live in the state.
Source: Rush, Cole “Caesars Sportsbook Partners With Madison Square Garden For New York Sports Betting”, New York Sports Day, November 18, 2021