The Canadian Football League has recently found its newest partners. The league has signed a multi-year deal with BetRegal, in order to make it its official sports gaming partner. The CFL also revealed that Canadian Football Hall of Fame members Damon Allen and Matt Dunigan will also be part of the ambassador team BetRegal Legends.
BetRegal is a Canadian company that started operation in Europe and so far enjoys tremendous results in several European markets. The company is now looking into expanding operations and is eyeing a Canadian launch. Additionally, the gaming company is the Global Betting Partner for Dundalk FC from the Irish Premier League and is now the first sports gaming partner to the CFL.
Commissioner of the football league, Randy Ambrosie, stated the sports gaming scenery in Canada is drastically changing and expanding. According to him, the opportunity to partner with the experienced BetRegal will be a crucial point for the league and its further development. He also said that he is looking forward to working with the betting company and connecting to the many fans of the sport in the country.
CEO of the gaming company, Michael Mirtl, praised the Canadian Football League by saying that the league is one of the most iconic brands in professional sports. He continued by expressing his excitement of looking forward to working with such a Canadian culture rooted organization. He also said that the growing sports gaming market allows plenty of room to enhance the fan experience and educate them on safer gambling.
BetRegal will now have a huge influence on the league’s marketing strategies with the start of this season. The company will have distinguished media assets throughout the playoffs and during the Grey Cup and the postseason jersey patch of the Grey Cup Festival. Additionally, the company will serve as presenting sponsor for exclusive premium experiences during the cup weekend.
The league and the gaming company will provide more fan-facing initiatives for the 2021 season, featuring free-to-play sportsbook, CFL squares, and the Race to the 108th Grey Cup allowing fans to place their stakes on teams to win and guess the outcome of games in order to win many prizes. The season starts on August 5, and the defending Grey Cup Champions Winnipeg Blue Bombers will host the Hamilton Tiger-Cats.
Most currently, BetRegal made its official gaming debut in Canada, as the company launched several of its products in Ontario. The corporation has selected a very favorable time to premier in the region as the province is on course to liberalize its online gaming market and awaits the introduction of single-sports betting. Local will soon be able to enjoy the company’s many products including its Free to play Sportsbook and Casino platform.
Speaking of Ontario’s digital expansion of the gambling scenery, recently the Alcohol and Gaming Commission of Ontario announced a brand-new gaming entity. Its name is iGaming Ontario and it will be responsible for regulating online betting offerings. However, this new body functions separately from the commission and it has its own management.
Source: “BetRegal teams up w/ CFL to become the league’s official sport gaming partner”, CFL, August 3, 2021