Score Media and Gaming or also known to the gaming industry as theScore has recently increased its partner circle. The Toronto-based sports betting company has agreed to a deal with the Canadian recreational sports corporation Canlan Sports. Through the deal, the former will help out with the promotion of the latter’s brand across the country.
With the agreement, both companies will benefit from the collaboration’s cross-promotion across their digital platforms. Additionally, theScore’s products, such as the theScore Bet mobile betting app will have a huge presence in Canlan Sports’ framework of properties in Canada. The app will also become the new title sponsor of the sports company’s adult recreational hockey league tournaments.
theScore will now also benefit from Canlan’s adult participation network, while the latter will be able to gain access to the former’s digital media influence across Canada to promote its brands for sports and recreational services. The partnership is on course to become active this fall, as the theScore will assume sport-surface title sponsorship for its partner’s six Ontario Sports Complexes.
Senior vice president of marketing for theScore’s Aubrey Levy stated that as the company’s brand launches in Ontario, the team will look into ways of engaging bigger audiences and create authentic connections to the brand. Mr. Levy claimed that the new deal will allow the firm to establish a relationship with the province’s many sports fans and introduce its offerings in a responsible manner.
Joey St-Aubin who is the current president and chief executive officer for Canlan sports has also commented on the company’s newest deal and partners. Mr. St-Aubin stated that the company supports a safe and officially regulated sports betting market. He also praised theScore’s leadership position in the field and believes that locals will surely enjoy the rapidly growing industry.
The president and CEO continued his statement by saying that with the new collaboration deal the company will continue to build momentum in the country. The corporation will now have a boost in its digital transformation, gamification, and enhancement of its customer experience by launching its sports brand to all sports fans in the province.
Ontario’s gaming industry continues to grow bigger with time. Last week the province saw the debut of online sports operator BetRegal. The European company’s free-to-play platform will be launched for playing in the province. While gambling on the website players can win numerous prizes including tickets for CFL, NHL, and NBA games, various merchandise items, and real-life experiences.
Online Gaming Rules Change
The province’s newest gaming entity iGaming Ontario has been launched last month, and it has already adjusted the online gaming rules of the province’s rapidly expanding online gaming industry. The entity has banned the Auto-Play feature in online slots, this way players can have better control over their experience. The speed of the spinning wheel must now be a minimum of 2.5 seconds. Multi-screen or split-screen playing is also prohibited.
Source: “theScore partners Canlan Sports on promotional drive”, iGB North America, July 30, 2021