Atlantic Lottery Corporation strives to meet the expectations of all players ready to experience gaming like never before. Online gaming became more popular over the past months, reaching a 500-percent surge following the beginning of the unprecedented situation. The four Atlantic Canadian provinces enjoyed more of alc.ca and its riveting gaming palette.
The Crown corporation oversees gaming operation across the Eastern provinces of Canada – Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland and Labrador. Ever since March 2020, the gaming field on a national and global scale has had to witness the introduction of some changes and special measures, making it impossible for players to participate in in-person gambling. Online offerings became more popular, as the recent report confirms.
Ever since mid-March, when all brick-and-mortar casinos and gambling halls had to suspend their operation temporarily, the Crown corporation has upped its efforts to bring the most comprehensive digital platform to its players. This included the complete revamping of its online platform, modernizing its look and functionalities. As a result, the gaming leader has witnessed some 500 percent more digital sales.
More individuals have shown their interest in the online gaming offerings due to their availability and the easy access Atlantic Lottery Corporation’s platform provides. Many players have made their first steps in the online gaming world over the past ten months, ever since the unprecedented situation commenced. New accounts have witnessed a surge amounting to some 380 percent over the said period driving forward the overall popularity of this digital hotspot.
This growth in popularity only comes to show that local players seek new challenges on a daily basis since they had more time on their hands. Physical distancing made it impossible for them to enjoy the land-based casinos in Atlantic Canada, which created the demand for a more convenient and easily-accessible platform. The online shift is expected to maintain its popularity going forward.
A 500-Pct. Surge
With the brick-and-mortar casinos and gaming halls closing once again towards the end of 2020, online gaming is set to experience a surge in popularity once again. Over the past ten months, gross gaming revenue experienced a 200 percent surge when compared to the same period of the previous fiscal year. Joey Cormier, Head of Channels for Atlantic Lottery Corporation, shared his position.
He pointed out that the growth experienced was progressive year-on-year. The Crown corporation had worked hard to prepare for digital expansion ahead of March 2020 and this positioned it well for the eventual lockdown and increase of digital content and gambling offerings demand. The first quarter of the fiscal year witnessed an equal amount of new accounts as the entire previous fiscal year.
Another positive incentive for exploring the vast world of online gaming in Atlantic Canada was the prospect of legalized single-event sports wagering in the foreseeable future, as support of this offering grows. New York State is preparing for legalized mobile sports betting, which could prompt a change across Canada too.