Industry Reports

Loto-Québec Supports Organizations, Events Despite Trying Times

Loto-Québec recently made it clear it would continue supporting the initiatives and events part of its sponsorship program along with other Crown corporations within the borders of Quebec. The support would continue despite the unprecedented situation at the moment and the fact that brick-and-mortar casinos are in lockdown. The widespread cancelations would not affect the sponsorship.

Live events, large congregations, and more are being powered by the Crown corporations on a provincial level. Those are Loto-Québec, Hydro-Québec, and Société des alcools du Québec striving to make life much easier and bring more exciting events to the people. The current situation is an unprecedented one, but this would not stop the corporations from supporting the initiatives they stand behind.

Sponsorship Continues

Projections for the year 2020 are that the support from the three Crown corporations is about to reach CA$33 million. This amount would not be held back, even though many of the events in the upcoming couple of months have already been canceled or postponed to a later date. The thing is that the events and festivals would have to see support if they want to see better days.

Mathieu Gaudreault, spokesperson with the Société des alcools du Québec, made it clear that this period is about to pass, but the financial support is going to make it possible for canceled events to return once again next year. It is all about the motivation and the notion that those festivals and organized events could rely on the province during trying times. About 300 festivals and organizations would benefit from this Crown corporation.

They would benefit from allocations amounting to CA$5 million by the end of this year. Various fairs and open-air events are going to benefit from the ongoing sponsorship of Hydro-Québec. This Crown corporation has around CA$18 million to distribute across the organizations and initiatives seeking sponsorship. They amount to about 575 sprinkled across the province.

Live Events Canceled

Crown corporations such as Hydro-Québec, Loto-Québec, Télé-Québec, and Société des Alcools du Québec are owned by the Sovereign of Canada. They are obliged to report via the Minister of the Crown, giving them a certain freedom in comparison to government departments. Loto-Québec is also ready to continue supporting the festivals and events to the likes of ComediHa! Club en tournée, GYM boxing events – Casino de Montréal, Défi sportif AlterGo, and Festival Classica.

The year 2020 is expected to bring more than CA$10 million in sponsorship to these and many more major events directly affecting the day-to-day life of many Quebec residents. Organizations have the chance to submit their sponsorship application online via Loto-Québec’s premium online platform.

The events and festivals should be able to attract larger groups of tourists from neighboring provinces, as well as other countries. Many of the live events for the upcoming weeks have been canceled, but there are still some remaining for the months of May and June. An evaluation of the situation is about to be made in the weeks ahead of them, as to decide whether a cancelation or a postponement should take place.