The Alcohol and Gaming Commission of Ontario (AGCO) has called on media companies to stop promoting unregulated online gambling platforms, particularly focusing on the offshore operator Bodog. Despite operating without a license in Ontario, Bodog continues to target players in the province through aggressive advertising on popular media platforms.
Bodog: An Unregulated Operator with Ongoing Reach in Ontario
Bodog, managed by Il Nido Inc., is an offshore gambling operator that has been persistently advertising its gambling and sports betting services to Ontario residents. While Bodog has ceased operations in other provinces, including Quebec and Nova Scotia, it continues to operate within Ontario, aggressively marketing its services. This raises significant concerns, as it increases exposure to unlicensed platforms, leaving players unaware of the risks posed by engaging with illegal gambling services.
The Ontario Gaming Control Act, 1992, mandates that online gambling operators be licensed by the AGCO to operate legally in the province. Bodog and other unlicensed operators, by bypassing this process, threaten the integrity of the regulated gambling market and undermine efforts to protect consumers. Ontario’s regulated framework ensures that only operators who meet stringent standards for fairness, transparency, and player safety are allowed to offer services.
The Media’s Responsibility in Protecting Players
The AGCO is calling on media platforms to act responsibly by stopping the promotion of unregulated gambling operators like Bodog. These advertisements lend an air of legitimacy to unlicensed operators, which creates confusion among consumers. By removing these ads, media companies can help protect Ontarians and encourage players to engage with legally licensed and regulated gambling platforms.
AGCO’s Chief Executive Officer and Registrar, Dr. Karin Schnarr, emphasized: “By refusing to carry advertisements for unregulated and high-risk operators like Bodog, media organizations can help protect Ontarians and support the long-term sustainability of Ontario’s regulated iGaming market.” The AGCO urges media outlets to ensure their content does not contribute to the proliferation of illegal gambling platforms.
The Ongoing Efforts and Legal Action Against Bodog
The AGCO continues to work with both local and international partners to combat the impact of unregulated online gambling. The Canadian Lottery Coalition (CLC), which represents several lottery organizations across Canada, is currently pursuing legal action against Bodog. The CLC’s lawsuit accuses Bodog of misleading advertising practices and violation of gaming regulations. A court hearing for the case is set for May 26, 2025.
Additionally, the AGCO is developing strategies to make unregulated gambling less accessible, leveraging international cooperation to help curb the proliferation of unlicensed platforms. As part of its ongoing efforts, the AGCO continues to monitor the situation closely and is committed to protecting Ontario’s players.
In conclusion, the AGCO’s call to action is part of a larger initiative to safeguard consumers and uphold the integrity of Ontario’s regulated gambling market. By working together with the media and other stakeholders, the AGCO aims to reduce the risks associated with unregulated gambling platforms and ensure a safe and secure environment for Ontario residents.
Source:
“AGCO calls on media platforms to step up the fight against unregulated online gambling sites, Alcohol and Gaming Commission of Ontario”, agco.ca, May 14, 2025.
