Ontario’s competitive internet gambling market grows even larger, as Booming Games announces its entry. This week, the iGaming supplier of content revealed that it has been awarded a B2B license from the Alcohol and Gaming Commission of Ontario. With its newly acquired permit, the supplier will be able to team up with other provincially-licensed operators in the sector.
Meanwhile, Ontario’s open market for private operators and suppliers has been online since April 4, 2022, and it is the first of its kind model for the Canadian industry. It is overseen by AGCO and its subsidiary iGaming Ontario, and currently, there are more than 50 operators up and running, which offer online casino content and sports betting to eligible Ontarians.
Official North America Entry
Booming Games reveals that it has recently received official notification of its B2B gaming license approval from the provincial regulator. Via the permit, the developer will be legally allowed to distribute its first-rate iGaming content to licensed online operators in the province, hence marketing the provider’s initial entry to the North American gambling scene.
As a licensed B2B supplier of digital gambling content, the company will be able to debut its exciting titles with operators in the market. Some of its best-performing games are TNT Bonanza, Cash Pig, Buffalo Hold and Win, and The Wild Wings of Phoenix. The company is also committed to upholding the highest standards of regulatory compliance and responsible gambling play.
Frederik Niehusen, Chief Commercial Officer shared that the studio is pleased to secure a full gaming supplier license in Ontario, allowing it to expand its operations into the Great White North. He added the province was next on the list after the company made its way into Spain, the Netherlands, Denmark, and Colombia throughout last year.
Q3 Report in Numbers
In the meantime, Ontario’s sector is growing larger with every quarter. Last month, iGaming Ontario issued its report for Q3 of 2023-24, which confirmed that the province handled CA$17.2 billion in wagers. This was a solid 21% improvement on Q2. The betting volume translated into around CA$658 million in gaming revenue, which was also higher than the prior quarter.
The report also revealed that there were around 1.2 million player accounts online during Q3. Active accounts are those with cash or promotional betting activity during the quarter and do not represent unique players as users are allowed to have accounts with different operators. Estimations show that the average monthly spend per active player account was CA$186.
However, this month marks the introduction of the new Internet gambling advertisement protocols as they come into power on February 28, 2024. AGCO decided to ban sports personalities and other celebrities from featuring in betting ads and promotions, due to their appeal to children. Experts warn early exposure to wagering could lead to problem gambling issues in the future.
Source: Booming Games, February 13, 2024
