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BCLC Urges Locals to Bet for Fun on the Super Bowl

Sports fans from all around the globe are looking forward to this weekend’s Super Bowl LVII, but the British Columbia Lottery Corporation has an important message for its bettors. The Crown corporation expects major sports wagering activity over the weekend, but it cautioned its customers to always play for fun and not to make money off of it.

British Columbians can place their bets on the final via PlayNow, which is the BCLC’s only gaming platform and the only 100% legal sports betting web portal in the province. The website comes with the Crown’s Player Health Assessment program which makes sure that all content corresponds to the B.C. compliance standards to reduce the risks of problem gambling.

Sunday’s Game

Super Bowl LVII is set to be a more than thrilling face-off as the Kansas City Chiefs with 2.05 odds to win on PlayNow will compete against the Philadelphia Eagles with 1.80 odds. As the biggest sporting event in North America, the Crown corporation expects some major wagering volume over the weekend and warns bettors to play for fun with limits at hand.

As the only provincially regulated online betting platform, PlayNow is the only website whose revenue is reinvested into the province’s economy. The portal also comes with a broad range of tools to help users manage their playing activity, including features to set preferred budgets, as well as well connection to dedicated GameSense Advisors, who are available 24/7.

Dan Beebe, BCLC Chief Operating Officer, notes that the Super Bowl is a marquee sports-wagering event for many locals, and the Crown wants them to have the best experience. He added that the Crown has the ambition to have the healthiest players in the industry, and all of its employees are advising players to set time and money limits when playing over the weekend.

For this year’s edition of the Super Bowl, the BCLC launched a new marketing campaign this week, and it is specifically designed for sports bettors. It reminds locals that it is recommended to take breaks from gambling and the value of now allowing pressure to influence their betting decisions. More information on limits can be found on

Recent BCLC Highlights

Just recently, the BCLC made some updates to the Game Break self-exclusion program. The new version of the program is more approachable and introduces additional elements to support its ambition to have the healthiest bettors. It has a new name and a reinstatement process for players who decide to return to playing.

Prior to that, the Crown agency took important steps toward preventing money-laundering activities. A partnership with Everi Holdings Inc. was announced which allowed the corporation to adopt Everi Compliance Anti-Money Laundering solution which is used across 600 gaming properties across the world. It was integrated across the Crown’s land-based and online gaming activities.

Source: “BCLC Reminds Super Bowl Bettors: Play for Fun, Not to Make MoneyBCLC, February 8, 2023