On Tuesday, October 4, 2022, leading iGaming name Playson announced that it has acquired yet another European operator as its partner. The company has now inked a content-integration agreement with the Belgium operator 711. Soon its players will be able to enjoy hits titles from the supplier such as Ruby Hit: Hold and Win and Luxor Gold: Hold and Win.
Playson is an industry-leading developer and supplier of state-of-the-art online gaming content to the industry, and its content is live in over 18 regulated jurisdictions across the globe. It impresses with over 85 omni-channel casino games, that are tested and designed for numerous regulated European markets, such as Malta, Italy, Spain, Sweden, the UK, and many more.
Deal with 711 Agreed
As mentioned, 711 is based in Belgium and it is a prominent and regulated B2C operator that supplies live casino, slots, and table games to its players. It is a relatively new company in the regulated scene, as it acquired its license earlier this year. Thus, launching its 711.nl website, thus allowing it to extend its area of operations and entertain a new player base.
Via this latest partnership between the two gaming brands, Playson will be able to extend its European footprint and allow local bettors to play its exciting iCasino titles. Once the content is incorporated into 711’s online platform, its players will be able to enjoy the developer’s most impressive titles such as Ruby Hit: Hold and Win, Luxor Gold: Hold and Win and Book del Sol: Multiplier.
Blanka Homor, Sales Director at Playson, commented that the company is pleased to expand in the Dutch online market and fulfil the needs of more slot enthusiasts in the region. She continued that as an ambitious supplier, the provider is always looking to boost its international exposure and agrees to deals with operators that share a similar vision for success.
For instance, back in October 2021, the leading iGaming provider also collaborated with the online casino brand OmniSlots. Through this agreement, the developer was able to launch its immaculate iGaming catalogue to the operator’s Full Force Gaming Group brand. Some of the first incorporated titles were Book of Gold 2: Double Hit, Rise of Egypt Deluxe, and Buffalo Power Megaways.
Meanwhile, Gilles De Backer for 711, said that the company is proud to strike an agreement with one of the industry’s leading game suppliers. He praised the provider for its renowned content which is known for increasing player engagement and retention. Mr. De Backer claimed that with the supplier’s colossal product offering, the operator will be able to fulfil its goals.
Now in Ontario
This year Playson reached another important milestone as it was allowed to enter Ontario and its new online gaming market. Its entry into the new sector was announced in September 2022, and now the operator is approved by the Alcohol and Gaming Commission of Ontario. Through the license, it is able to offer its innovative games to local operators.
Source: “PLAYSON ENHANCES EUROPEAN PRESENCE WITH 711 PARTNERSHIP”, Playson, October 4, 2022
