In September 2022, New York State saw the official launch of NYSafeBet.com. This website has been designed into providing more information and insight on sports wagering and teams thus helping local bettors in making informed decisions before placing their bets online on the state’s new and regulated mobile sports betting market.
The Empire State’s mobile sports wagers market kicked off on January 8, 2022, and it has been a tremendous success for the state. Despite its limited operator model and infant age, the market has already surpassed US$10 billion in an online handle, thus transforming it into the largest digital sector for sports bets in the U.S. since its launch.
As NYSafeBets is now live, it will provide sports betting fans with unbiased reviews of the legal wagering options available in the Empire State. It will deliver expert advice which will allow gambling enthusiasts to make informed decisions when placing bets in the new market. In addition to that, it will also offer the latest sports news and betting odds for bettors to take advantage of.
The founder of the brand-new website, Luka Josic, explained that the platform was developed in order to deliver the most trusted source of powerful stories and analysis to bolster the betting experience. He added that the goal is to become the best sports betting website and fill the void for bettors who are hungry for thorough sports analysis and coverage of local teams.
The website expects to accommodate a large number of users in its first six months of operations while offering exclusive, world-class content and reliable information to millions of Empire State fans. In addition to that, the website also reveals plans to monetize the platform using affiliate offers in the near future when it is established as a brand.
Last but not least, Mr. Josic also added that the new website will provide a service of breaking news, exclusive deep analysis and long reads into topics that fans are interested in. There will also be a wide range of betting tools, data, and odds. In his words, the website’s offerings will enable bettors to have the knowledge and insights to make the most of their online betting experience.
State of the Market
The launch of NYSafeBets comes on the back of the debut of the ninth and last operator to go live in the Empire State market – Bally Bet. The operator premiered in the jurisdiction at the start of July and it came after several delays. At the start of the year, the company said that it has no intention to rival other sportsbooks by pouring millions into welcome offers to attract users.
Since its launch, in January the market has been more than a success. Just recently, the Empire State confirmed that local bettors have now placed more than US$10 billion in online bets since the start in January. This translates to over US$390.9 million in tax revenue for the state. Revenue is also expected to increase with the return of NFL football this month.
Source: “NYSafeBets: New Website Launches To Help Bettors Navigate New York’s Sports Betting Market” Cision, September 12, 2022