On Thursday, August 25, 2022, leading sports betting and casino gaming giant FanDuel announced that it will be rebranding its TVG Network to FanDuel TV. The betting company has also announced that it has acquired the services of NFL Network anchor Kay Adams who will now host a new weekday morning show on the corporation’s rebranded platform.
FanDuel announced that its new service FanDuel TV will officially launch in September, and it will be available as a linear cable network on almost every major provider. Meanwhile, its online streaming service will be named FanDuel+ and it will be accessible through Roku, Apple TV, and Amazon Fire. The platform will also broadcast content with former Indianapolis Colts punter, Pat McAfee.
Coming This September
In a press release, the CCO of the gaming leader, Mike Raffensperger said that FanDuel TV is the first network devoted to being watched by viewers through their phones. He shared that the objective is to provide a mixture of live sports and interactive content for fans. And he believes that Ms. Kay is the perfect candidate for making content more engaging for sports enthusiasts.
The company also revealed that More Ways to Win, which is anchored by ESPN host Lisa Kearney will continue to air and the new network will add live international professional basketball league coverage to expand its horse racing slate. Also, the new service should continue the NBL action from Australia, the Chinese Basketball Leagues, and both the German and French leagues.
Once the new platform launches, Ms. Adams will have her own hourlong show. It will air from 11 a.m. EDT Monday through Friday and it covers all kinds of sports it will have popular sports personalities as guests. Ms. Adams was one of the main reasons for the success of Good Morning Football on the NFL Network as she spent over six years as part of its team.
Back in December last year, the gaming leader inked a collaboration with former Indianapolis Colts punter, Pat McAfee. The deal is set to fun for the next four years and it is estimated to be worth over US$120 million. Mc. McAfee’s content company Pat McAfee Inc. provides gambling-related podcasts as well as content on numerous sports, which will be now streamed on FanDuel TV.
The year 2022 has been quite prolific for FanDuel as the company expanded into key regulated online sports betting markets in North America. In January, its sportsbook debuted into New York’s mobile sports betting market, and to this day is the company with the largest online handle among the nine operators. And with the return of the NFL, it is expected the market will reach new heights.
In April, the company has also become part of the heavily-discussed online gaming and sports wagering market of Ontario for private operators. And in order to build on its operations in the country, in July the gaming leader announced a partnership with the NFL. Its sportsbook is now an official sportsbook partner for the league in Canada and gained access to the league’s team market.
Source: Altruda, Chris “FanDuel Tabs Kay Adams To Lead Rebrand From TVG Network” SportsHandle, August 25, 2022