Most currently, a leading geolocation technology corporation, Xpoint, which specializes in sports betting and iGaming in North America announced that it will be sponsoring the Canadian Gaming Summit. This year’s edition of the event will be taking place at the Metro Toronto Convention Center and it will start on June 7, 2022, and run through June 9, 2022.
The Canadian Gaming Summit or CGS is one of the most important gaming conventions in Canada. Every year, stakeholders from the local and the North American gaming industry come together to meet in person where they discuss innovations and showcase their latest products and concepts. And this year’s edition of the conference will be the 25th one since its launch.
Partnering for the 25th Edition
Xpoint is a provider of geolocation security solutions and intelligent location-based marketing insights to the global sports betting and iGaming markets. And its announcement for the sponsoring of the CGS comes right after its news about going live in the Canadian market. The company will make its debut in the country’s industry with an operator, which will launch its online gaming platform early in June.
In addition to that, the company has also recently informed of its first-ever award nominations, as it was shortlisted in SBC North America Awards 2022. The corporation was nominated for the honors of Rising Star in Sports Betting as well as Rising Star in Casino. This further confirms the company’s ongoing expansion in Canada and in the USA, as an innovative, partner-focused geolocation technology provider.
Marvin Sanderson, CEO and Co-Founder of the company, shared that he is delighted to take the opportunity to partner up with CGS, which is Canada’s most prestigious gaming event of the year. He believes that this is a very exciting time for the provider, particularly in Canada, where the company’s first partner will soon debut in Ontario’s iGaming market for private operators.
Ontario’s brand-new and regulated provincial market opened up on April 4, 2022, and so far over 20 gaming entities have gone live in the jurisdictions. This includes big names such as DraftKings, which made its debut in the country, after acquiring a license from the Alcohol and Gaming Commission of Ontario. Now, the operator can legally offer its DraftKings Sportsbook app to local bettors.
SBC Obtains CGS
Back in March this year, SBC announced that it has agreed to a deal for the acquisition of the Canadian Gaming Summit, as well as MediaEdge Communications. SBC will now work with MediaEdge and CGS to provide more content and commercial value to this year’s edition of the annual conference. It will also make sure that the summit supports the further development of the Canadian gaming industry.
Shortly, after the acquisition, SBC hosted a Special Gaming Industry Reception on April 4, 2022, which was organized in order to celebrate the launch of Ontario’s new online gaming market. Rasmus Sojmark, Founder & CEO of SBC, shared that the agreement is an important achievement for the company, which suits its expanding portfolio of world-class events and media properties in the U.S. and Latin America.
Source: “Xpoint Announces Sponsorship of Canadian Gaming Summit”, Yahoo, May 30, 2022