This week, lottery giant Pollard Banknote celebrates the launch of the Texas Lottery’s brand-new US$20 Million Supreme scratch ticket. This is the first US$100 scratch game in the United States, and it is printed by the lottery supplier. The ticket comes with Soft Touch™ and Scratch FX®, which is a combination of print innovations, that enhance the game’s quality and uniqueness.
Pollard Banknote is a Manitoba-based lottery provider that offers its products to over 60 lotteries from all around the world. Its services included supplying tickets, licensed games, in-lane ticket options, and sales-driving solutions from its Schafer Retail Solutions. It also delivers a full suite of online offerings, such as game apps, player management, iLottery solutions, and even more.
Texas Lottery debuts its new product the US$20 Million Supreme, as the lottery witnessed an increase in interest in its higher price point scratch tickets. Previously, the company’s US$50 price point has had a major role in its prolific financial reports, recording the highest percentage of sales growth in the fiscal year 2021, relative to other price points, and providing funds for local education.
Last year, the lottery supplier has also praised the Texas Lottery for its more than impressive financial results for the 2021 fiscal year. During this period, the lottery reported a record-breaking amount of sales, rending to a total of US$8.107 billion. This also marks the 11th year in a row that the organization has broken its own sales record.
The new US$20 Million Supreme ticket is also a representation of a natural progression from the US$50 prince point, and the Texas Lottery was one of the first agencies to introduce such a product almost fifteen years ago. Pollard Banknote’s Scratch FX® combines the new ticket with one-of-a-kind innovation, while Soft Touch™. This is part of The Touchables™ line of specialty inks, and conveys a distinct tactile feature to the ticket itself.
Texas Lottery believes that the brand-new scratch ticket, with three bonus spots and captivating callouts, will have a huge factor in its FY 2022 revenue numbers. Gary Grief, Executive Director of the lottery, shared that the company is excited about the milestone launch of the ticket. In his words, the US$100 ticket will provide local players with added efficiency and convenience.
Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote, said that the supplier is thrilled to collaborate with the lottery to bring the US$100 game into the Texan market. According to him, the lottery consistently displays how well it gets its players, and this is done with the help of the lottery provider and its diverse portfolio of lotto offerings, such as its print innovations.
Earlier this year, Pollard Banknote struck a brand-new collaboration agreement with the Atlantic Lottery Corporation. Through this contract, NeoPollard Interactive, a subsidiary of the provider, will supply Neo Games Studio library content to the Crown corporation. This agreement will be in play for the next five years, and there is also a renewal option.
Source: “Pollard Banknote Congratulates the Texas Lottery on $20 Million Supreme, America’s First $100 Scratch Ticket Game”, Yahoo, May 16, 2022