The Atlantic Lottery Corporation has some tremendous news in store for its Nova Scotia gambling enthusiasts. After being the only Atlantic province without single-event wagering available, Nova Scotia finally introduces the offering. Starting from Friday, February 11, 2022, the province will incorporate the new option into its offerings, thus allowing players to wager on Sunday’s Super Bowl.
The Federal Government of Canada legalized single-event betting on August 27, 2021, thus allowing provincial lotteries to regulate the offering in their own way. Prior to that, Canadian gamblers could not wager on individual sporting events such as the Super Bowl or the Grey Cup, as they had to place their bets in parlays, which limited their betting options.
Ready for Launch
After years of waiting, Nova Scotian bettors will finally have the opportunity to place their wagers on the Super Bowl game itself. The ALC has now confirmed that the province, which was the last one with no single-game betting, will now join the rest and offer the product via Pro•Line sports betting platform to its population of around a million people.
Nova Scotia took some time in introducing single-event betting, as around its official legalization in the country, the province held provincial elections. The new Conservative government had more important matters at hand, but the review of sports betting rules has finally arrived. As of right now the only regulated entity that will offer the new product is the Pro•Line brand.
ALC Communications Strategist Greg Weston commented that the Crown agency is pleased to finally offer this new sports wagering experience to Nova Scotia gamblers in both retail and online form. He said that by delivering the offering through the Pro•Line brand, the Crown will be able to keep sports betting revenue in the province, while also providing safe and regulated gambling to its locals.
There could be better timing for the announcement as on Sunday, the Los Angeles Rams will face the Cincinnati Bengals in the pinnacle of American football events – the Super Bowl. ALC’s Sports Betting Manager Scott Eagles expects to see a record-breaking betting volume at the sportsbook, which will offer more than 30 prop bets and the traditional betting lines.
Providing Up to Date Contents
The ALC is trying striving to provide fresh gaming content to its many players in the Atlantic region. One example of this is the Crown agency’s agreement with Everi Holdings Inc. and its subsidiary Everi Digital. This agreement was inked in December last year, and through it, the Crown has received access to numerous premium iGaming titles from Everi Digital’s impressive portfolio.
In addition to that, in January this year, the ALC signed a brand-new content distribution deal with NeoPollard Interactive. This agreement is scheduled for the next five years, with an option for renewal. During that time, NeoPollard will supply the Crown entity with its market-proven and award-winning digital titles from its Neo Games Studio library.
Source: Warren, Greg “Single-Game Sports Wagering To Launch Friday In Nova Scotia”, SportsHandle, February 10, 2022