Shortly after being awarded a gaming supplier license in Greece by the Hellenic Gaming Commission, the company has signed a partnership deal with a local gaming operator. The B2B gaming solution provider, which is a subsidiary of Bragg Gaming Group has officially inked and announced a deal with Novibet, and its gaming content will be launched to the Greek audiences.
ORYX Gaming is a B2B gaming solution supplier, which offers leading gaming technology to the industry. The company provides turnkey solutions such as omni-channel retail, online and mobile iGaming platform, marketing, and operational services. This includes its ORYX Hub which is an advanced content aggregator, product integration, and marketing platform for casino, sportsbook, and lottery offerings.
The deal between ORYX Gaming and Novibet was confirmed on August 23, 2021, and it is only a few weeks after the provider secured a B2B supplier license in Greece. Following a successful integration, one of the leading Greek gaming operators will have access to the provider’s premium set of gaming products and offer them to the local gaming community.
In addition to that, the deal is also set to expand Novibet’s distribution of the provider’s content in the United Kingdom and Italy. These regions are a part of the operator’s growth strategy plan in regulated European markets, North America, and internationally. Soon, the B2B supplier expects to receive a UKGC license, and have its first portion of content launched in the Italian markets this year.
Chris Looney, Chief Commercial Officer at Bragg Gaming, stated that the company is off to a great start in the Greek gaming space and the deal with Novibet is a significant achievement. Mr. Looney claimed that as the firm continues to strengthen its position in the Greek market, the deal will also provide them with future expansion opportunities.
Fotini Matthaiou who is the current Casino Manager at the leading Greek gaming operator stated that the B2B provider’s portfolio of gaming titles is exceptional and he is optimistic that the locals will enjoy it. The Casino Manager explained that the operator is always striving to provide the best possible content to its customers and the supplier fits the bill perfectly.
Back in 2020, ORYX Gaming further cemented its place in the Balkans, as the B2B gaming provider secured a deal with prominent operator Winbet to enter the Romanian gaming market. Through this partnership agreement, Romanian players of Winbet have access to almost 8,000 gaming titles, which are powered by 80 partners to the supplier from all around the globe.
On a more recent note, ORYX Gaming, resumed its quest for worldwide expansion as the company has inked a deal with the Mexico-based Logrand Entertainment Group. Now, the Mexican entity will be able to provide the supplier’s online casino platform to Strendus Casino. The first launched products via the deal were GAMOMAT, Kalamba Games, Givme Games, Golden Hero, Peter & Sons, and Arcadem. In the future, the provider is also expected to supply the operator with lotto offerings.
Source: “ORYX Gaming strengthens presence in Greece after taking content live with Novibet”, ORYX Gaming, August 23, 2021