Industry Reports

BCLC Offers Gambling Addiction Convo in Mandarin, Cantonese

British Columbia Lottery Corporation announced River Rock Casino and Starlight Casinos on a provincial level now feature problem gambling resources in Cantonese, Mandarin, in addition to English. The signature GameSense program saw the introduction of new GameSense Advisors to the locations, as to make Asian gaming patrons feel more included when they share more about their relationship with gambling.

The innovative program offers players the chance to share more about their regular gaming activities and see whether or not they are spiraling out of control. The individuals could have a frank conversation with trained specialists that could give them useful pieces of advice and teach them how to control gaming urges. If things seem to get out of hand, players might also be referred to one of the problem gambling programs of British Columbia.

GameSense Program Diversified

For quite some time, the program has been developing and helping people across the province get their gambling practices in check. British Columbia Lottery Corporation considers a casino to be the most appropriate location for a gambling addict to seek assistance and a frank conversation. The first phase covered all casinos overseen by British Columbia Lottery Corporation, whereas the second phase included all community gambling centers.

Now casino patrons will have the chance to experience the problem gambling services in Asian languages as well as English. For all Asian players frequenting River Rock Casino in Richmond, as well as Starlight Casinos, the Crown corporation offers gambling addiction experts speaking Cantonese and Mandarin. More than 60 million people in China speak Cantonese on a daily basis.

Mandarin is also spoken in China and Taiwan, but also in Singapore, Malaysia, and the Philippines. As for the remaining casino venues welcoming the diverse help, Starlight Casino in New Westminster, as well as the future Starlight Casino London have been the chosen ones. Until the latter launches construction and operation, this means that two casinos would see GameSense Advisors supporting Cantonese and Mandarin.

Cantonese and Mandarin Added to Portfolio

The advisors are going to promote healthy gambling habits whenever players feel the need to have a conversation with them. The ultimate goal of this problem gambling reduction program is to normalize gambling conversation. Jonathan Qiao is the GameSense Advisor currently available at River Rock Casino.

He is going to work with casino patrons on their strong relationship with gambling in Mandarin and English. Mr. Qiao would be educating them on how gambling works for a better understanding. Starlight Casino in New Westminster is going to welcome GameSense Advisor Wilson Tsang, ready to involve players in educating games with all the resources the special healthy gambling zone has on offer.

He is able to converse with players in Cantonese, Mandarin, as well as in English. Punjabi, Tagalog, Hindi, French, Serbian, Spanish, Russian, Latvian are also available at selected gaming locations where the GameSense offering is available. Dr. Jamie Wiebe, BCLC Director of Player Health, made it clear that discussing the subject in one’s native language could result in a more meaningful conversation and better results down the road.