On February 9, 2026, Incentive Games, a B2B studio known for its expertise in both real-money and free-to-play games, revealed an exciting new partnership with Loto-Québec, the government-owned entity responsible for managing lottery, casino, and online gaming operations in the province of Québec. This partnership marks the entry of Incentive Games into the Canadian market and provides a fresh offering for players in Québec.
Through its real-money gaming division, Incentive Studios, the partnership allows Loto-Québec to integrate a range of Crash and Arcade titles from Incentive Games’ expanding portfolio. These titles introduce unique features and innovative mechanics, offering a new gaming experience to the players of Québec.
A New Market Entry for Incentive Games
Loto-Québec becomes the first Canadian client for Incentive Games, marking a significant milestone in the company’s global expansion. The collaboration will see a selection of Incentive Studios’ real-money Crash games introduced to the Québec market. The games, which come with distinctive bonus features and innovative gameplay, will be made available via the Light & Wonder platform. This seamless integration builds upon the existing partnership between Light & Wonder and Incentive Games, ensuring a smooth rollout of the new gaming titles to Loto-Québec’s player base.
This deal also provides Incentive Games with a strategic entry point into the regulated Canadian gaming market. It strengthens the company’s position as a reliable supplier of real-money gaming content, globally. Loto-Québec, in turn, continues its mission to provide top-quality, regulated gaming options to its players, enhancing their entertainment choices within the legal framework.
Loto-Québec’s Commitment to Responsible Gaming
Incentive Games’ Chief Commercial Officer, Ahmed Baker, shared his enthusiasm about the partnership, highlighting the significance of working with such a trusted operator. “Partnering with Loto-Québec marks an important milestone for Incentive Games as we continue to expand across regulated markets,” Baker said. “Loto-Québec is a highly respected and trusted operator, with a strong commitment to responsible play and delivering high-quality entertainment for players across Québec. We’re excited to introduce our real-money Crash games to the market and demonstrate how our approach to game design can offer something genuinely fresh and engaging for players in the region.”
What’s Next for the Partnership?
The first real-money titles from Incentive Studios are now live with Loto-Québec, and more exciting releases are scheduled to follow throughout 2026. This partnership is set to provide a rich gaming experience to Québec’s players while reinforcing both companies’ positions in the growing global market for regulated real-money gaming.
As the partnership continues to evolve, players in Québec can expect even more unique and engaging titles from Incentive Studios, making this collaboration one to watch in the coming months.
Source:
Incentive Games Announces Partnership with Loto-Québec, Press Release, February 9, 2026.
