Incentive Games has been officially approved to operate in Ontario, receiving a gaming license from the Alcohol and Gaming Commission of Ontario (AGCO) effective today. This marks the company’s latest step in expanding its footprint across North America, granting access to a highly competitive Canadian iGaming market.

The license enables Incentive Games to offer its full catalogue of real-money titles to operators and players within Ontario. The authorization also reflects the company’s adherence to stringent regulatory requirements, including advanced security infrastructure and responsible gambling safeguards.

Ontario becomes the second North American jurisdiction to greenlight Incentive Games’ entry into its regulated ecosystem. Just weeks earlier, the company had secured a provisional license from the Michigan Gaming Control Board, marking its debut in the U.S. regulated gaming space. Both achievements come on the heels of the launch of Incentive Studios, the company’s Real-Money Gaming division designed to lead its expansion into licensed markets.

Focused Strategy for Regulated Growth

With Ontario and Michigan now on board, Incentive Games is solidifying its presence in two of North America’s most active iGaming territories. These licenses reflect the group’s strategic aim of delivering engaging and compliant real-money products under a framework of operational integrity and market-specific focus.

Distribution of Incentive Games’ real-money portfolio in Ontario will take place through Incentive Studios, ensuring a tailored content pipeline optimized for regulatory expectations and local player preferences.

“Ontario represents a huge opportunity for us, and securing this license is a proud moment for the whole team,” said John Gordon, Chief Executive Officer. “It reinforces our dedication to meeting the highest standards while delivering compelling real-money content. We’re looking forward to building strong relationships in the region and continuing our momentum across regulated markets worldwide.”

Paving the Way in the U.S.

In July, Incentive Games celebrated its first regulatory breakthrough in the U.S. with the awarding of a provisional Michigan gaming license. The company emphasized that this milestone, which also required robust compliance and responsible gambling protocols, unlocked immediate potential for new partnerships and player-facing products in the state.

Commenting on the development, Chief Commercial Officer Ahmed Baker said, “Securing our Michigan licence marks an exciting new chapter for Incentive Games. It’s a testament to our unwavering commitment to meeting the highest regulatory standards and unlocks a significant opportunity for us in a critical North American growth market.”

With licenses now in place in both Canada and the United States, Incentive Games is positioning itself to accelerate its North American growth trajectory. Backed by a focused product division and a proven compliance-first approach, the company continues to make strides toward becoming a global leader in real-money game development.

Source:

INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE, Incentive Games, August 4, 2025.