Pinnacle has expanded its online casino operations into Ontario, Canada, through a new partnership with EveryMatrix. This collaboration marks a significant milestone as it is the first time EveryMatrix’s CasinoEngine platform has been deployed in North America. The deal is an extension of the existing partnership between Pinnacle and EveryMatrix, with CasinoEngine already powering Pinnacle’s global casino operations.
EveryMatrix’s CasinoEngine Powers Pinnacle’s Ontario Casino
CasinoEngine is EveryMatrix’s cutting-edge technology solution that provides operators with a broad selection of online slots, table games, instant win titles, and more. This platform allows Pinnacle to offer its players a diverse and exciting gaming experience. Pinnacle is now bringing this extensive library to Ontario, marking a significant step in the province’s rapidly expanding regulated iGaming market.
In addition to CasinoEngine, EveryMatrix is providing Pinnacle with its BonusEngine system, which enables tailored campaign creation, audience segmentation, and player rewards. BonusEngine is the first tool from EveryMatrix’s EngageSuite to be integrated into Pinnacle’s Ontario offering. This suite is designed to boost player engagement and retention by providing operators with advanced marketing tools. As part of the second phase of this launch, Pinnacle will also integrate EveryMatrix’s cross-vertical bonusing tool, which includes a variety of bonus types and an AI-powered solution for bonus abuse prevention, known as Bonus Guardian.
Pinnacle’s Expansion Strategy in Ontario
Pinnacle, widely recognized for its sportsbook operations, has been active in Ontario since it obtained a license from the Alcohol and Gaming Commission of Ontario (AGCO) in 2022. Prior to this, Pinnacle operated in Ontario’s grey market for several years. The operator officially entered the regulated Ontario market with the launch of its sports betting platform in October 2022, followed by the addition of its casino offering in early 2023.
The move into Ontario’s regulated iGaming market is part of Pinnacle’s broader strategy to grow its casino business. The integration of EveryMatrix’s technology is expected to enhance Pinnacle’s competitive edge in the province by offering players a top-tier gaming experience supported by state-of-the-art tools for engagement and retention.
Key Milestone for EveryMatrix
The launch of EveryMatrix’s CasinoEngine platform in Ontario represents a key milestone for the supplier, as it marks the first time the platform has gone live in North America. With over 300 global customers, EveryMatrix has built a strong presence across various markets, holding licenses in jurisdictions such as New Jersey, Michigan, West Virginia, Connecticut, Pennsylvania, and Ontario.
Stian Enger Petersen, CEO of Casino at EveryMatrix, expressed excitement about the launch, noting, “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time. We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”
Expanding Horizons for Pinnacle
With the integration of EveryMatrix’s suite of tools, Pinnacle Ontario is now equipped to offer more personalized experiences to its players, tailoring campaigns and rewards to specific player segments. The operator is also poised to further enhance its offering in the future by incorporating additional casino products.
The ongoing partnership between Pinnacle and EveryMatrix highlights the growing importance of innovative technology solutions in the competitive iGaming industry. As Pinnacle continues to expand its presence in regulated markets, its partnership with EveryMatrix is expected to play a critical role in its success in Ontario and beyond.
Source:
Pinnacle Ontario live with CasinoEngine in North America debut, igamingbusiness.com, July 24, 2025
