Industry Reports

Ohio Lottery to Deliver New Improvements for Its Self-Service Betting Terminals

For quite some time, many states across the United States were adamant that they do not want to look for economic salvation in the growing gambling industry. But with budgets in free-fall and tax increases, lawmakers have realized that the gambling dollars could facilitate much-needed economic boost. That triggered the exponential growth of the gambling industry across the U.S. Lottery has always been an essential component of the gambling industry, which contributes steadily to the overall gambling revenue.

To retain their players, gambling companies and governments should keep pace with the latest technological advancements and adapt to them. The Ohio Lottery has already rolled out a plan to modernize its line of products and maximize its profits. The plan features several new initiatives, including cashless payments, play at the gas pump, the addition of new games and play at the checkout. The combination of all these initiatives is expected to increase the lotteryโ€™s profitability and attract the interest of new players.

Further Details about the Fresh Developments and Products

Lottery self-service terminals in Ohio now accept new payment methods, including credit and debit cards, and eWallets. As it can be recalled, the lottery has started to install the new payment systems last fall. By mid-February, all instant ticket kiosks and self-service games across Ohio should feature the new payment systems. Needless to say, the easier it is for people to pay, the more likely you are to attract a wider audience. A total of 7,550 self-service terminals will feature the new cashless pin pads. Every card will have a $100-per-day limit. By the end of this fall, all terminals at retail locations are expected to accept credit and debit cards.

Play at the Pump equipment will also be installed. In an e-mail, spokesman Danielle Frizzi-Babb announced that there is no specific date yet when the project will be completed. That is a convenient and fast way for the players to play Ohio Lottery draw games, while at the gas pump. Players will need only to swipe their credit or debit card at the pump before making a fuel purchase and choose to play Powerball, Mega Millions or a SuperLotto game. It is important to note that all players will be required to verify that they are at least 18 years old. As for now, only California and North Carolina have installed Play at the Pump equipment.

The Ohio lottery also announced that it is to spice up its line of products by adding 400 new terminals that offer the Keno-like Touch & Win game. Players can wager 25 cents to $5. The Lucky One is the other “quick draw” game that offers drawings in every four minutes. Players can bet from $1 to $50. Last but not least is the play at the checkout program. This is an entirely new program and the Ohio lottery is still exploring it. It would allow players to buy gift cards for Powerball or Mega Millions and then used by the customer or given as a gift.