Industry Reports

Betsson’s Upgraded Mobile Sportbook Enters Company-Owned Gaming Brands

Betsson’s operational subsidiary announced the official debut of its innovative mobile sportsbook, which already entered the platforms of its online brands Betsson, Betsafe and Nordicbet. The betting product utilizes front-end technology framework OBG and it appeared to be successful from the very first moment of its release.

Betsson Group, also known as Betsson AB is a Stockholm-listed company, that offers a variety of gambling products and casino games. The company operates more than 20 online gaming brands, including Betsson, Betsafe and Nordicbet. With a great number of players, Betsson is recognized as one of the fastest growing companies on the market. To back up its leading reputation and to continue meeting its players’ needs, Betsson is always trying to diversify and update its selection of games.

The latest products, which was announced to be already available on some of the company’s online gaming brands is the modern sportsbook, through which players can place their bets easily and quickly. The sportsbook is based on the company’s front-end technology framework OBG for building dynamic web applications. In fact, the players can enjoy a number of upgrades and more flexible betting options.

Betsson shared that the new product was warmly welcomed by the users when it was soft-launched for the first time. The sportsbook is said to feature top-quality graphics and interesting designs. Another highly-esteemed advantage of the modernized sportbook is that it is mobile-friendly and it can be accessed by any modern Internet-supplied portable device, including tablets, mobile phones and more. The players can place their bets even on the go, without the need to wait in a line. Furthermore, it was explained that the players are provided with more events to bet on.

The launch of the product coincides with the start of the English Premier League later this week, and more precisely on 11th August. The players already showed a great interest in the upgraded sportsbook, which is expected to draw the attention of even more users. As a result, the company reported that the number of return visits has increased unlike the bounce rate, which significantly decreased. This is a good sign that the users enjoy the modern and easy-to-operate interface of the product.

Ulrik Bengtsson, CEO and President, Betsson AB commented that the company anticipates even higher results by the end of the year. The news for the debut of the gaming product reflected the company’s price per share almost immediately, as in the early hours of Tuesday, 8th August, the company’s shares were trading with 0.31% higher.