Industry Reports

NYX Partners Kindred’s to Strengthen Market Positions in Italy

NYX Gaming Group, a leading provider of gaming solutions, shook hands with Kindred’s Unibet in Italy to enrich its assortment of games as part of its business expansion strategy, which is currently aiming to build a solid reputation on the Italian gaming market.

The leading supplier of gaming solutions NYX will work hand-in-glove with the Italian-facing Unibet gaming site, aiming to expand its share on the Italian market. The company agreed on integrating Open Gaming System (OGS) product into its Italian partner’s platform, so that it will be able to reach more customers.

The product, which is supposed to enter is a whole package of games, developed by leading brands, which are partnering NYX. The suite includes gaming content developed by companies such as NextGen Gaming, BetDigital and others.

NYX-owned Game360 studio, which is based in Rome, is the main network channel, through which has access to the bountiful selection of games, included in the OGS suite. The users of will be able to find interesting and qualitative games, which feature crispy picture and interesting themes. The Italian players will be able to enjoy improved and thrilling gaming environment thanks to the single-integration delivery of premium partner content.

NYX entered the regulated Italian market some time ago, and now it seeks to further expand its share on it. The conjoint work between the gaming operator and the gaming supplier NYX is in the interest of both companies, as NYX will reach wider customer base and will attract more users.

The award-winning OGS suite is already live with Kindred Group, a rapidly growing online gambling operator, which consists of 13 brands, among them Unibet. Thanks to the years-long partnership between the two companies, players from many countries, including the UK, Romania and Denmark, are able to reach NYX-developed gaming content. Now, the two companies are aiming to back up their solid reputation on the Italian market.

Fredrik Kjell, Head of Gaming for Kindred Group commented that this conjoint work is of vital importance for Kindred, as it aims to expand Unibet’s content on the Italian market. Furthermore, this partnership will boost the gaming industry in Italy, as the players can enjoy fresh and qualitative gaming products such as DoublePlay SuperBet™, Gorilla Go Wild™ and the recently-released Glorious Empire™.

Andrea Guzzon, General Manager for Game360 expressed his excitement from the partnership, explaining that Unibet in Italy is a key partner for the further development of the two companies. Both companies place hopes that the new gaming product will stimulate the interest of more players, as the happy customer is the best proof for the quality of a product.