Industry Reports

Playtech Inks New Contract with Sky Betting & Gaming

Playtech has renewed their deal with Sky Betting & Gaming, thus guaranteeing that Sky Vegas Casino will keep on working with an exclusive Playtech Casino. The extension to the long-term partnership with the operator gives Playtech the opportunity to keep the live casino and bingo offerings alive.

The contract renewal will add an online bingo and a specifically designed bingo game and network development. This comes as a logical continuation of the productive partnership which the two companies have established throughout the years and which they continue to develop every single day. It leads to a steady growth every year and both the London-based gaming technology provider Playtech and the gambling company Sky Betting & Gaming are content with the relationship they have.

The new multi-product contract will ensure the further positive development of the brands in a collaboration which is tried and true. Sky Betting & Gaming is known as UKโ€™s fastest growing UK sports betting and gaming operators with many years of experience and projects. Sky Vegas Casino is only one of them, but it already demonstrates its full potential in the casino field.

The casino operator was founded in 2013 and starting with the tiny portfolio of only three games, it had the chance to expand immensely and now it offers more than 220 online slot games, skill-based betting opportunities, online casino experience with live games and classic ones. Earlier this year the operator received the inaugural Playtech Award, recognizing excellence in marketing and innovation.

Now it is expecting to receive all of Playtechโ€™s global licensees and add them to its well-rounded portfolio. As an added feature, the operator was granted exclusive access to a brand new online casino game developed by Playtech for the occasion and ยฃ50,000 towards its marketing budget. In April this year, the two companies launched their live casino which operates from the specially built for the purpose Riga studio of Playtech. This furthermore established the name of Playtech as a reliable entity in the gaming world.

Sky Casino was the first site to plug into the suite of live dealer games which come straight from the Latvian venue. In the process of developing the studio in Riga, Playtech kept in close touch with Sky and even managed to specifically design several exclusive Sky Vegas Casino tables with their uniformed dealers, well-fitting the aesthetic Sky is seeking. This result came after months of collaborative research, planning, user testing, development and focusing on the preferences of the customers. For example, there is now an integrated display at the Sky Casino roulette table which shows the number of revolutions the ball has made during each spin.