Industry Reports

Betway Partners with 2017 ESL One Cologne Event

Betway, the online betting operator is the new key sponsor for ESL One Cologne 2017. The e-sports event will be held between the 7th and the 9th of July this year and it is expected to attract many online sports enthusiasts.

The finals for the Counter Strike: Global Offensive tournament will have the betting operator as their Official Betting Partner, which means that there will be live odds from its e-sports traders available in the broadcast. The company will provide its services to further enhance the viewing experience of the spectators and make them feel as if they are participating in it. Thanks to this they well see an accurate real-time indication of how the lead between the contestants change throughout the event.

During the e-sport tournament ESL One Cologne they will have the opportunity to witness 16 of the world’s most renown teams, among which Fnatic and Cloud9. They will compete in the LANXESS Arena and fight for the ESL One Trophy and a fair share of the impressive $250,000 prize pool. There are expected to be more than 12,000 attendees at the event, since most of the tickets are already sold. The ESL will take place in the arena of the Cologne Sharks ice hockey team.

Anthony Werkman, Marketing and Operations Director at Betway, said that the company is more than pleased to collaborate with ESL for this major event, which is on the radar of hundreds of e-sports fans. The real-time odds on the broadcast will give the spectators the chance to test their knowledge against Betway’s team of expert traders and see how they can cope with the task.

The group stage of the tournament is going to commence tomorrow and all viewers will have the opportunity to test their knowledge with the live feed updates coming thanks to the betting operator. Another interesting aspect of the event will be the contest for players and talent which aims to see the impressive €5000 being donated to charity. The challenge is for professionals and talent alike and it will take palce on the “Aim Time Trial”.

Betway are well-known in the field of e-sports and the regulated betting as a leading operator and an easily recognizable name. In September 2016 the company inked a major partnership with Ninjas in Pyjamas, which gained them even more popularity among people affiliated in the field. They are also a member of the E-sports Integrity Coalition (ESIC). Betway is also known as one of the “traditional” bookmakers which runs a portfolio in a separate portal.