Canadian sports bettors are in for a treat, as Bet99, which operates in Ontario’s regulated markets and the rest of Canada via grey-market operations, will now debut microbetting. This is possible after the subsidiary of Sports Ventures Holding has teamed up with Simplebet. Now, the latter will provide microbetting options for the operator and its many sports wagering players.
It should be first explained that Simplebet is a popular gaming brand that specializes in data and innovation in relation to live sporting events and real-time wagering. The sports betting provider boasts numerous partnerships with leading operators, such as DraftKings, Caesars Entertainment, bet365, and Hard Rock Bet, and is anofficial gaming partner of LIV Golf.
Launching Microbetting to Canadian Audiences
As part of the multi-year agreement between the two sides, Simplebet will now provide extensive micro markets across multiple leagues with its innovative API odds feed to the operator, bet99. Some of the markets that the provider offers include leagues such as MLB, NFL, NBA, college football, and college basketball. All of which will be soon available to players of the operator.
CEO of Bet99, Jared Beber said that the company is pleased to partner up with Simplebet to deliver a new level of gambling entertainment and engagement to its user base. He added that the current collaboration will further bolster the operator’s offering and provide its players with a more dynamic and interactive sports wagering experience.
Sports Venture Holdings’ subsidiary is a brand that debuted in 2020 and is already one of the leading online betting and casino platforms and Canada. The operator is one of the dozens of private brands to operate in Ontario’s lucrative and competitive sector for iGaming. It joined the sector back in November 2022, when it announced its Alcohol and Gaming Commission of Ontario license.
The company is also popular for its free-play websites and its offerings of a wide range of betting options specifically for the Canadian gaming space. In addition to that, it became the official betting partner of the NHL and has also collaborated with Genius Sports for NFL matches. Meanwhile, its sportsbook is revamping its platform with technology provider Amleco.
In the meantime, the CEO of Simplebet Chris Bevilacqua also shared a few words on the deal. He remarked the company is committed to transforming the sports betting scene via cutting-edge technology. He added that the partnership with Bet99 is part of the company’s strategy, and is now looking forward to providing the one-of-a-kind market experience to Canadian sports fans.
Partnering with the NHL
As mentioned, Bet99 is one of the sports betting operators to partner with the NHL. At the end of 2022, the online gaming platform became the official betting partner of the league. Through the partnership, the operator launched a free-to-play title, NHL PrePlay. It allows fans to answer predictive outcome-based questions and awards them points for each correctly answered question.
Source: Senkiw, Brad “Bet99 Partners with Simplebet to Bring Canadian Sports Bettors Diverse Microbetting Market” Covers, August 31, 2023