Leading casino operator in Canada, Great Canadian Entertainment is upping its live entertainment up a notch, as it joined forces with Live Nation Canada. Via the partnership, the two bring world-class music and comedy show to the operator’s properties across the country. This will also include the soon-to-launch Canadian Casino Resort Toronto and its The Theatre.
Established in 1982, Great Canadian Entertainment stands as a leading Canadian gaming and hospitality company, operating 25 venues across Ontario, British Columbia, New Brunswick, and Nova Scotia. Meanwhile, Live Nation is the world’s leading live entertainment company comprised of global market leaders such as Ticketmaster, Live Nation Concerts, Live Nation Advertising & Sponsorship and Artist Nation Management.
First-of-Its Kind Collaboration
As part of the newest agreement, Live Nation Canada will become the exclusive booking agent and both parties will put efforts together to promote upcoming events. A partnership of this kind is a first for Canada and it is expected to enhance live entertainment at the gaming operator’s casinos across the country including those venues in Ontario, New Brunswick, and Nova Scotia.
Gavin Whiteley, Chief Marketing Officer for GCE shared that the company was pleased to partner with Live Nation Canada, which is a leading promoter of live entertainment. He added that the collaboration will bring some of the biggest and most popular artists from all around the world to the company’s venue, providing unforgettable experiences for its many guests.
The partnership is yet another important achievement for the casino operator and will strengthen its commitment to providing world-class entertainment experiences to its patrons at all of its gaming resort locations. Live Nation’s brand, major network in the sector, and immaculate relationships with artists will prove pivotal for the operator to offer all kinds of amazing live shows.
New Toronto Casino Opens this Summer
Earlier this year, Great Canadian Entertainment announced that its Great Canadian Casino Resort Toronto will begin work in the summer of 2023. The new gaming venue will have the largest gaming floor in the country and the CA$1 billion resort will be located at the intersection of Highways 401 and 427 in close proximity to Woodbine Racetrack.
The gaming operator also informed that its existing and up-and-running Casino Woodbine in the area will continue work without interruption until the new CA$1 billion resort debuts. The new property is set to officially open doors sometime in the summer of 2023, and the gambling leader said that it will provide an official opening date in the upcoming weeks.
In the fall of 2022, the gaming leader also appointed and welcomed its new Chief Executive Officer – Matthew Anfinson. He assumed the position from Antony Rodio who stepped down from the post as he retired. In addition to that informed that it has appointed Jordan Banks as the first Executive Chairperson.
Source: “Great Canadian Entertainment and Live Nation Canada Team Up to Deliver the Biggest Names in Entertainment to Venues from Coast to Coast” PR Newswire, June 7, 2023