This week BetMGM has announced yet another lucrative agreement with Sony Pictures Television and IGT for the launch of the first full brand-themed digital casino. Through this partnership, the gaming leader has acquired the rights to launch an online casino that will be based on the popular game show Wheel of Fortune. The show will return to TV this year for a milestone 40th season.
BetMGM is one of the leading sports wagering and gaming entertainment companies in the gambling industry. The brand is the fruit of a collaboration between MGM Resorts International and Entain Plc. This year the company has launched in key regulated online markets such as Ontario’s provincially regulated, and New York’s digital ones.
Writing History Together
Via the agreement with Sony Picture Television and International Game Technology, BetMGM will launch the first-of-its-kind brand-led online casino based on Wheel of Fortune. Over the last 25 years, the TV show has inspired more than 250 versions of slot games, and this first-of-its-kind online casino will be another installment to the show’s brand.
Matt Prevost, Chief Revenue Officer, for the betting company, said that the sportsbook is proud to partner with SPT and its Wheel of Fortune show, which is watched by millions of people every night. He promises that when the gaming offering goes live in jurisdictions, it will bring endless excitement for players with their favorite game show and real money gaming.
Suzanne Prete, Executive Vice President of Game Shows, Sony Pictures Television, commented that the TV conglomerate is pleased to be collaborating with the gaming leader for the launch of the first online casino under the Wheel of Fortune brand. She continues that as the company celebrates 40 seasons of the show, it is quite exciting to offer everyone’s favorite game in new ways.
Enrico Drago, CEO of Digital & Betting, IGT, shared that their team is proud to be part of the evolution of the IGT Wheel of Fortune slot brand with BetMGM and Sony, via the launch of the innovative online casino. He concluded that the gaming provider will continue to seek new and thrilling ways to leverage its third-party and home-grown brands with our operating partners
Coming to New Jersey First
The three companies informed that Wheel of Fortune Casino will feature the show-branded slot titles produced by IGT, along with many other premium titles. The casino will first launch in New Jersey. It is also expected to reach Ontario, as recently BetMGM was approved as a regulated operator in the province’s new iGaming market for private betting brands.
Expanding into International Waters
Additionally, on Friday the gaming leader has also informed of an agreement with Carnival Corporation to launch legal sports betting on cruise ships. The offering will be available on Carnival Cruise Line, Holland America Line, and Princess Cruises, and it is set to be accessed via mobile app or through physical kiosks installed at the ships. It is expected to launch in the coming months.
Source: “BetMGM Announces Agreement with Sony Pictures Television, IGT to Launch Online Wheel of Fortune Casino”, Cision, June 21, 2022