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OLG Celebrates 30th Years of “Winner! Gagnant!” Tone

Ontario Lottery and Gaming Corporation is celebrating the 30th anniversary of the “Winner! Gagnant!” win tone with a special announcement. For the occasion, the Crown corporation is releasing a fresh new remix from local Ontario artists, Loud Luxury and Preston Pablo. The tone will now be taken on a tour across the province.

OLG’s classic Win Tone is played every time an individual wins a prize through the Crown agency. With an average of 180 million wins every year for the last decade, the playful jingle is one of the most recognizable sounds in Ontario. And for the 30th anniversary, the OLG is taking the tone outside of retail stores for a little trip across the province.

Celebrating the Achievement in Style

Last week, popular music duo Loud Luxury performed a short part of their version of a remix of the Win Tone, which they produced in partnership with Preston Pablo on the VELD main stage. The new version will be played by OLG throughout the summer, and once an individual hears it, then they and everyone around them that someone is taking a big prize home.

Maxine Chapman, VP Brand & Marketing Officer at OLG shared the Crown was delighted to partner with two JUNO Award-winning artists to provide a fresh take on the Winner! Gagnant! Tone. She remarked that for years, the sound has been a synonym for winning and that every time it is played, it means that someone has won, and communities are benefiting from it.

Loud Luxury said that they had a great time collaborating with OLG and Preston Pablo to create the Loud Luxury take on the classic tone. They hope that the new version brings as much joy to people as the previous one did. Meanwhile, Preston Pablo noted that the classic tone is iconic and he was quite pleased to be part of the new fresh remix titled Loud Luxury.

For the celebratory occasion, OLG is willing to spread the winning vibe throughout the summer by taking Winner! Gagnant! Win Tone on tour in communities and at events around Ontario. As part of the campaign, the Crown corporation will give away prize packs, tickets to some of the most exciting events and more. All stops can be found on

Recent News Around OLG

In July 2023, Ontario learned that the Crown corporation has been selected for Forbes’ list of Canada’s Best Employers for Diversity for 2023. Its appearance in the list is the latest recognition which cements OLG’s progress in its devotion to creating a culture of inclusion where its employees’ differences are valued, celebrated and seen as strengths.

However, that was not all the news from July, as OLG also inked a new partnership agreement with Gateway Casinos & Entertainment. Via this deal, the operator will promote OLG’s online slots, table games, live casinos, and digital sportsbook, PROLINE+ on to guests of its 14 gaming locations across Ontario.

Source: “Loud Luxury Remix the Classic OLG Win Tone with Preston Pablo to Kick Off the Winner! Gagnant! TourPR Newswire, August 9, 2023