Just recently, global digital supplier for lottery, casino, and sportsbook gambling, Kings Entertainment, has announced a partnership with Native Ads Inc. Via the engagement, the New York-based Native Ads will be able to lead a comprehensive media marketing campaign for the leading iGaming provider and promote it as a top gaming brand.
Based in British Columbia, Canada, and created in 2005, Kings Entertainment is an international online service provider for lottery and gambling products. It is the parent company of leading online brands LottoKings and WinTrillions, which acquire high-potential players via their engaging casino and sportsbook offerings, with both already boasting millions of registered users.
Native Ads is a full-service ad agency that owns and regulates a proprietary ad exchange boasting over 80 integrated supply-side platforms. Through this, it generates daily access to three to seven billion North American ad impressions. Now, the NY-based agency will put its technology and efforts into promoting the B.C. company in the said new campaign.
According to details from the agreement, the comprehensive advertising program will be designed to build brand familiarity and general recognition with the Kings Entertainment brand, while also raising awareness within digital investor content platforms. Native Ads will put its cutting-edge advertising, paid distribution, media buying and content creation to execute the said marketing initiative.
Speaking on the latest agreement, Steve Budin, CEO of Kings Entertainment, said that the company is eager to work with the international ad leader in digital marketing. He added that the strategy was to leverage the current excitement and growth that the company is seeing with its industry-leading brands, and accelerate it further through the digital campaign.
It is expected that the programmatic digital advertising campaign will run up to 12 months or until budget exhaustion, at the cost of approximately CA$200,000. The B.C. gaming supplier has the option to extend both the campaign’s duration and budget. The campaign will commence in Q4 of 2022, with exact timelines to be announced later by the two parties.
Back in May 2022, Kings Entertainment announced that it has received confirmation regarding a business combination approval with Sports Venture Holdings. The latter is the parent company of Bet99, which is one of Canada’s largest online gambling and sports wagering platforms. Via this deal, the B.C. firm can establish itself on positions within each of the regulation jurisdictions the company enters.
The summer season has been a rather strong spell for the parent company of LottoKings and WinTrillions. In July, it reported a significant increase in active customers and lottery revenue. For the said month, lottery sales increased by 18% in comparison to June, with WinTrillions and Lotto Kings both accumulating a hefty CA$446,126 in revenue. Total active customers spiked by 9%,
Source: “Kings Entertainment Engages Native Ads for Digital Marketing” PR Newswire, October 28, 2022