Relax Gaming, one of the most prominent names in the iGaming industry continues to grow its brand in the sector. Most recently, the iGaming aggregator and supplier of unique titles revealed that it has inked a landmark content distribution deal with gambling operator group Lottoland. Now, the latter’s player base of 15 million users will have access to content by the provider.
The iGaming provider currently offers its services of more than 3,000 iCasino games to its partners from its Silver Bullet and Powered by Relax partners programs. The company has also received numerous honors for its operations including “Casino Content Supplier” at the 2021 EGR Nordic Awards and the “Casino Software Supplier” and “Innovation in Mobile” at the EGR B2B 2021 Awards
Another Major Collaboration
Now, with the latest agreement, Lottoland’s operator groups with a total of 15 million users will have access to Relax Gaming’s award-winning collection of iGaming titles. Players will soon have access to the supplier’s top-performing in-house titles such as Temple Tumble, Snake Arena, and the fan-favorite Money Train 2, and new releases coming from the company.
In addition to that, the operator’s player base would also have at its disposal content from the provider’s 50-plus hand-picked aggregated partners. This is achievable via the developer’s Powered by Relax and Silver Bullet collaboration programs. Also, the agreement will boost the aggregator’s exposure in even more key markets, as Lottoland operates in 15 jurisdictions.
Nadiya Attard, CCO at Relax Gaming said that the partnership will provide significant visibility and exemplifies the company’s continued ambitious growth plan for expansion and development. She also shared that it was always great to partner up with leading online gaming brands that have such a deep knowledge of player-base and have an enormous impact in the markets.
Nigel Birrell, who is the CEO of Lottoland, explained that the company’s ideal partner supplier would be one who not only provides fresh content but also who compliments the firm’s current collections. He praised Relax Gaming and said that the supplier fits the description perfectly, with its rich catalog of iGaming products, which will meet players’ demands and attract new crowds.
Previous Important Collaborations
Back in April 2020, Relax Gaming inked a partnership with Romanian gaming operator Princess Casino. The European operator has access to the supplier’s exquisite catalog of online casino titles, for local gamblers to enjoy. The first launched titles by the developer into the jurisdiction were Tumble Series, Money Train, and Snake Arena.
Then in 2021, the industry-leading provider of iGaming titles has also penned a deal with online casino NetBet. Through this agreement, the supplier launched content from its Powered by Relax and Silver Bullet programs into the Germany and Romania markets where NetBet operates. The first batch of titles arriving for the audiences included Top Dawg$, Volatile Vikings, and the award-winning Money Train 2.
Source: “Relax Gaming pens landmark deal with Lottoland”, Relax Gaming, February 22, 2022