The Stars Group recently announced it is entering a partnership with the National Basketball Association and it is projected to become the official operator across the United States. The new arrangement is going to guarantee the partnership over the span of the following years, further solidifying the Toronto-based online sportsbook operator’s position in the US sports wagering field.
In alignment with its previously established line of development, the leading online gambling company is well on its way to make it even further in the US sports gaming field. With the help of this newly inked partnership, the Canadian company is set to partner with the worldwide-known league in order to elevate the user experience. Even though The Stars Group already has a strong presence in across many of the states, this is the company’s first partnership with a US sports league.
Milestone Agreement Signed
A milestone deal might be a good way to put this recently signed arrangement for partnership, which would grant the Toronto-based gaming company the rights to utilize sports wagering data and league marks for its own operation in the future. Online sports wagering provided by it will benefit immensely by this new agreement and the information it is set to obtain.
Always on the pursuit of diversifying its offerings and bringing more to the people interested in betting on sports events, The Stars Group will now be able to source many of its brands with the NBA sports betting data. This includes the BetStars brand, which launched operation in New Jersey this September licensed for operation in the region in collaboration with Resorts Casino Hotel alongside the already existing online casino and poker services of the operator in the state.
Online gambling is already well-developed in the region, so this new player further enriched the gaming field with its premium offerings. Australian players have the chance to enjoy the new offering via BetEasy, whereas Sky Betting and Gaming will cover the offering for the UK. Thanks to the arrangement, The Stars Group is going to receive the right to use the recognizable NBA logos in its operation.
Details of the New Partnership
When it comes to markets allowing wagering on sports events while they are happening and up until their conclusion, the online gaming company is going to bring exclusive betting data. What is expected to further improve the performance of both parties involved in the arrangement is the cross-promotion which is going to take place via social media platforms. They are going to popularize the offerings of each other, potentially making their operation even more popular.
Another crucial factor in this deal is the NBA players themselves, as it is not a secret to anyone that leagues have a special relationship with sports betting. The Stars Group and NBA have agreed they will keep players best interest at heart and maintain their integrity at all times. According to Matt Primeaux, Senior Vice President of Strategy and Operations USA, this new arrangement will prove to improve the player experience a the end of the day, bringing them exclusive data.
The end of November brought the news that The Stars Group has teamed up with casino developer and operator Eldorado Resorts, increasing the states it has a hold on to 13. Locations to the likings of Tropicana in Atlantic City and Presque Isle Downs & Casino in Pennsylvania now have the chance to provide their casino patrons with the rich array of online gaming options of the Toronto-based company.