British Columbia Lottery Corporation has officially entered into an agreement with the exciting European game developer and service provider Greentube. This is the studio’s first access point to the Canadian market and through the deal, the Crown agency will be able to tap into the studio’s impressive portfolio of online gaming titles and provide further variety to its online platform PlayNow.com.
Greentube is a part of the NOVOMATIC Interactive division and offers safe and regulated casino entertainment services to many worldwide jurisdictions. Its gaming portfolio includes exceptional Video slot, Table Games, AWP Reloaded Slots, Server Based Gaming, Social Casino offerings, Video Bingo, and much more. The company offers online, mobile, and in-person gambling to its fans.
Debuting in the Country
The Crown corporation oversees all officially regulated gambling activities in British Columbia and Manitoba provinces, and soon local gambling fans will be able to enjoy the studio’s finest content. Starting from fan-favorites titles as Book of Ra™ deluxe, Lucky Lady’s Charm™ deluxe, Sizzling Hot™ deluxe all the way to the developer’s Diamond Link series.
The deployment of the studio’s content has been made available through an integration with Scientific Games’ OpenGaming System. Manitoba and British Columbian can expect even more titles to be added on PlayNow.com in the near future. This is only the beginning of a very promising collaboration and this is the developer debut on the Canadian markets thus further establishing itself in the North American markets.
CFO and CGO of the game developer Michael Bauer has said a few words on the company’s North American expansion. Mr. Bauer, stated the studio’s debut in Canada though the BCLC deal is a crucial step for the company as the Crown is the first corporation to launch their content in the region. In his words, this is also a vital step for the company’s market strategy on the continent.
Mr. Bauer explained that the deal is a clear commitment to the legally regulated Canadian gaming market as the developer supplies only licensed operators. He continued by stating that the company will bring plenty of fresh and exciting new content that is specifically designed for North American audiences. He concluded his statement by saying that he is looking forward to what the long-term collaboration will bring.
Besides, the immense variety of iGaming titles, the platform also provides sports wagering at a top-level. Earlier this week the Crown corporation has also revealed its official Stanley Cup odds on PlayNow.com. Canadian hockey teams have not won the competition ever since 1993, and the Toronto Maple Leafs and the Montreal Canadiens are among the last team in the race as betting begins on the Crown’s website.
In addition to the classic sports wagering, the Crown agency offers plenty of novelty betting opportunities. Prior to that, the Crown revealed its Oscars odds, as the film industry was about to choose its winners for the past year. Players had the option to guess the winners of several categories, including Best Actor, Best Actress, and Best Picture.
Source: “Greentube enters Canada with BCLC”, Greentube, May 20, 2021