BetMGM is once again working towards expanding its brand into regulated markets, as the sportsbook announces a partnership with the “Entourage” star – Jerry Ferrara. Via the collaboration, the popular actor will be signed as a sportsbook ambassador for the company. He will also a weekly sports podcast named “Unleashed”, and feature in marketing initiatives.
The betting company is a joint venture of MGM Resorts International and Entain and it offers both online sportsbook and casino gaming to its many players. Over the last couple of years, it has expanded its operations in numerous US markets, including New York, Pennsylvania, Michigan, New Jersey, and even in the north in Ontario.
Joining the Sportsbook’s Entourage
In a statement, BetMGM’s Chief Revenue Officer Matt Prevost stated that Mr. Ferrara is not only a talented artist but also a major and passionate sports enthusiast. Mr. Prevost said that the sportsbook is more than excited to have the actor on board and that they are now eager to create new and unique content with him via the podcast and other marketing opportunities.
Mr. Ferrara was born in Brooklyn, NYC and was later raised in Bensonhurst, he became quite popular with his role in “Turtle” and he is a major supporter of several NY-based professional sports teams. He is a massive fan of the New York Yankees, New York Nicks, and New York Giants, which also corresponds to his character in the hit series “Entourage.”
In the press release, the actor himself shared that he could not be more thrilled about regulated sports betting in the Empire State and partnering with such a leading brand as BetMGM. He continued by saying that it is an honour for him to become the first sportsbook ambassador for the company who will co-host Unleashed where he will be able to share his sports passion with fans.
The actor is not the only New York celebrity that BetMGM has managed to get on board for its ambassador team. For instance, the sportsbook has hired former NBA players, Kevin Garnett and Jalen Rose. In addition to that, it has also signed former NFL running back Chris Johnson and Marshawn Lynch as its brand ambassadors.
Available in Ontario
BetMGM has also successfully joined Ontario’s new iGaming and sports betting market for private operators. After receiving a license from the regulator – the Alcohol and Gaming Commission of Ontario, the company was among the first operators to go live in the market on April 4, 2022. And now its premium sportsbook and iCasino offerings are available to play for local bettors.
Also, this week, the sportsbook announced an important deal with the National Football League in Canada. Through this agreement, the company becomes an official sports betting partner to the league in the country and gains access to its official NFL logos. BetMGM can also take advantage of NFL-operated digital platforms in the jurisdiction and use them for promotion.
Source: Lucas, Grant “Jerry Ferrara Becomes BetMGM Sportsbook Ambassador, Will Host ‘Unleashed’ Sports Podcast”, PlayNY, August 11, 2022