Casino entertainment company Century Casinos announced last week that it has entered into a partnership agreement with BetMakers. The collaboration is in regards to the company’s Canadian horse racing facilities – Century Downs Racetrack and Casino and Century Mile Racetrack and Casino, and the distribution of their content via BetMakers’ Global Racing Network.
Currently, the gaming company owns and operates several properties in Canada. This includes a Century Casino & Hotel in Edmonton, Alberta, Century Casino in St. Albert, Alberta, as well as the two aforementioned properties Century Mile Racetrack and Casino again in Edmonton, and Century Downs Racetrack in Calgary, Alberta. And the company is also looking into expanding its brand and offerings.
After the latest agreement, with BetMakers, Century Casinos will be able to distribute racing content from its Century Downs Racetrack and Casino and Century Mile Racetrack and Casino facilities. In addition to that, it will be also able to enable fixed-odds wagering opportunities on the two properties’ Thoroughbred and Standardbred live racing seasons and their races.
Century Downs has just kicked off its 2022 Meet on Saturday, 26, 2022, and through the agreement licensed operators from all over the world can now offer the track’s event for betting. This also includes Australian and Asian markets, which, currently the gaming operator does not have access to. This also applies to the Century Mile racetrack and its season which is on schedule to start in April.
The entertainment company’s racetracks in Alberta have cemented their place as top locations for horse racing fans from the country. Their already impressive brand will be now further expanded, thanks to the distribution through the Global Racing Network. This way, their races will be able to reach new markets with new audiences who will now have access to wager on them.
Prior to this, Horse Racing Alberta has also confirmed the live racing schedule for the two tracks for the 2022 meet. Both venues are set to feature a total of 200 racing dates, with Century Mile scheduled to host 20 days of Standardbred and 54 dates for Thoroughbred. While Century Downs is slated to have 61 dates for Standardbred with no Thoroughbred racing.
In addition to that, not long ago, Century Casinos announced that on January 12, 2022, signed a deal for the sale of land and building for one of its properties – Century Casinos Calgary. The agreement is between the company’s subsidiary division Century Resorts Alberta and Rowanwood Financial Properties Ltd., and the deal is said to be worth around CA$8.1 million. Price was based on the exchange rate from January 12, 2022.
The agreement is subject to adjustments for property taxes and other revenues and expenses in relation to the property in question. The gaming company was the owner of the property for more than a decade, after acquiring it from Silver Dollar Casino for US$10.5 million 12 years ago. The facility was first to Rowanwood Financial Properties Ltd. back in 2020, but it has now been sold.
Source: “Century Casinos Canadian Horse Racing Content Set for Global Distribution to Licensed Fixed Odds Wagering Operators”, Yahoo, February 25, 2022