The Stars Group had a year full of accomplishments across the world and in North America and this is visible by the way the industry is praising it for its offerings. PokerStars, the leading online poker platform received several gaming awards at events to the likes of Gaming Intelligence Awards at ICE London, as well as the International Gaming Awards, and the Global Gaming Awards that also took place in London. Leading members of The Stars Group’s management also received recognition for their work throughout 2018.
February is usually a busy month for the gaming industry, as London is transformed into the gambling capital of the world with the annual ICE London gaming congregation. The Gaming Intelligence Awards happen at the height of the gaming conference and PokerStars managed to bag a trophy for Poker Operator of the Year. The achievement comes as no surprise, as the online poker platform is renowned for its proficiency and numerous trophies throughout the years. The Gaming Intelligence Awards determines its winners after a team of gaming experts cast their votes.
ICE London Attracts the Global Gaming Industry
PokerStars was also awarded the Online Poker Operator of the Year award at the International Gaming Awards and the Global Gaming Awards, also featuring a panel of experts judging who is most deserving of an award. The latter gaming awards have a team of 50 individuals well-acquainted with the gambling field that vote on the companies. KPMG Isle of Man examines the entire process and guarantees for its justness.
Meanwhile, Clever Duck Media, also responsible for the Women in Gaming Awards, oversee the International Gaming Awards. ICE Totally Gaming is considered the best time and place for the awards shows to take place, as everyone who is anyone in the industry makes sure to reserve their spot at the conference. Apart from the recognition PokerStars receives on an annual basis, senior management positions at The Stars Group were also praised for their work throughout the year.
Gaming Intelligence Hot 50 names some of the trendsetters in the industry and this year The Stars Group had a strong presence in the chart. The Stars Group’s Chief Executive Officer, Rafi Ashkenazi, Sky Betting & Gaming’s Chief Executive Officer, Ian Proctor, PokerStars Casino’s Director of Product, Innovation and Operations, Asaf Noifeld, as well as The Stars Group’s Senior Vice President of Strategy and Operations, USA, Matt Primeaux were all mentioned in the listing.
The Stars Group Had a Productive Year
The past twelve months were memorable for the company, as it managed to expand its footprint above and beyond. The very beginning of the year saw the company’s solidified position in Australia-based CrownBet, later on rebranding it to BetEasy. With this move, The Stars Group wanted to reserve its good spot in the Australian market. March also saw the company inking a definitive agreement for William Hill Australia Holdings Pty Ltd. The ultimate goal, in this case, was to combine the player pools of CrownBet and William Hill.
This essentially placed BetEasy on the third position after Sportsbet and Tabcorp when it comes to online sports betting. The Stars Group was also determined to expand its US operation by entering the New Jersey sports betting field with the BetStars online sports betting brand. It commenced operation in the state in collaboration with Resorts Casino Hotel giving everyone the chance to experience mobile sports betting wherever they feel like it. The month of November saw the Canadian giant ink a partnership with casino operator Eldorado Resorts.
The 8 sports betting apps now available in New Jersey after the latest addition of BetStars. pic.twitter.com/TrnEziZYz9
— Mike Cranston (@MikeCranston1) September 14, 2018
The Stars Group received the chance to provide its wide array of offerings at the casino venues overseen by the operator reaching the gaming fields of as many as 13 states. The Toronto-based company also entered a partnership with the US National Basketball Association, making its first step in the US sports league sector. As a result of this partnership, the online sports wagering operator benefitted from the wagering data obtained.