NorthStar Gaming continues to expand its offerings, as the company has announced a brand-new partnership deal. This time, the Ontario-based brand has inked an agreement with Genius Sports, thus securing the latter as an official data partner. It will also enable broader pre-game and live in-game betting options for NorthStar Gaming’s customers.
The Ontario-based brand is relatively new to the iGaming sector, but it offers unique and responsible gaming opportunities in the province. Through its activities, the company secures tax revenue for the local economy, and it utilizes other media brands to leverage its exciting sports content, strong brands, and local roots in the recently regulated market of Ontario.
By becoming an official data partner to NorthStar Gaming and its online platform, NorthStar Bets, players of the latter will have more pre-game and live in-game betting opportunities. Genius Sports’ PreMatch, LiveData and LiveTrading solutions are supported by the best-in-class quality official data which will provide players with real-time feeds and pin-point pricing across thousands of markets.
Currently, NorthStar Bets offers an immense variety of betting options to its Ontarian audiences, which are now bolstered by the new agreement. In addition to that, the new partnership will grant the Ontario brand access to Genius Sports’ portfolio of exclusive rights, including the CFL, NASCAR, EPL, NCAA and NFL. The platform will also have access to an official data feed on NCAA sports.
Michael Moskowitz, CEO and a founding partner of NorthStar Gaming said that Genius Sports is a world-renowned sports data ecosystem that will integrate seamlessly into their platform and enhance the sports betting experience for customers. He claimed that the company continues to improve its online offering to ensure the best possible experience for Ontarian bettors.
Overall, the newest agreement will build on an already captivating experience for local sports bettors on NorthStar Bets. Now, its users will be able to enjoy a new look to the platform, which will be complemented by more in-game stats-driven content. There will also be new integrated capabilities from Genius Sports to help users understand wagers and win probabilities.
Regulated by the Province
After being regulated by the Alcohol and Gaming Commission of Ontario, NorthStar Gaming has been made available in Ontario. The province’s opened up its legal online gaming and sports betting market on April 4, 2022, and the company has made it into the new framework. Its NorthStar Bets platform debuted in May 2022, and its broad variety of content is available to play.
Ontario’s brand-new private market has been the topic of some lengthy discussions in the industry. Shortly after the launch, Betting Hero released research on the new market, which found that 51% of Ontario’s sports bettors used grey market online sportsbooks before the launch. Meanwhile, 25% of local bettors are willing to try a new sports betting app due to promotions.
Source: “NorthStar Gaming partners with Genius Sports to provide Ontario sports bettors with immersive betting experiences” Cision, September 15, 2022