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PointsBet Canada Welcomes Next VP of Strategy

This week, global online betting company, PointsBet, announced that it has made a brand-new addition to its PointsBet Canada team. According to the gaming brand, Brett Jackman will now take over the position of Vice President of Strategy for PointsBet Canada. In his new role, Mr. Jackman will report to the division’s CEO Scott Vanderwel.

Mr. Jackman has a rich history of professional experience as a strategy and transformation leader as he has almost 15 years of practice. During that time, he has advised many large North American companies on how to improve growth strategy initiatives as well as top priorities, such as new market and product launches, enterprise transformations, and M&A.

Keen to Contribute

After the announcement, Mr. Jackman shared a few words about his new assignment. He believes that the opening of the regulated iGaming market in Ontario is one of the most exciting business opportunities in Canada in recent times. He is now looking forward to having a playing role in making sure that PointsBet Canada will be able to capitalize on this incredible opening.

Prior to joining the sports betting company, Mr. Jackman was employed at Rogers Communications, where he served as Senior Director of Corporate Strategy. There, his responsibility was to be a top strategic advisor and thought partner to senior leadership while also helping to drive long-term strategy across RCI’s main business activities. He had a major part in the company’s deal to obtain Shaw Communications.

CEO of PointsBet Canada, Mr. Vanderwel praised the company’s new Vice President of Strategy. He notes that Mr. Jackman’s expertise and vision will prove to be of utmost importance in shaping the company’s priorities. The CEO commented that the sportsbook has some big plans for the future and that he is quite pleased to welcome Mr. Jackman aboard.

Before working at RCI, Mr. Jackman was employed as a senior consultant at Accenture Strategy, which is an international strategy consultancy. There his task was to focus on clients in the technology, media, and telecommunications sectors. The new VP of Strategy also holds a Master of Business Administration degree from Ivey Business School and undergraduate degrees in Business and Medical Sciences from the University of Western Ontario.

Market Preparations

Just days before the launch of Ontario’s new online gaming and sports betting market, PointsBet Canada announced a partnership with the Ottawa Redblacks. Through, this agreement, the company became the official sports wagering partner of the team for the current season. In addition to that, the sportsbook will be presenting sponsor of the PointsBet Sideline Club with over 800 seats at TD Place.

And back in September 2021, the leading gaming company announced two more deals, with and The Nation Network. Now, the company is the official sports betting partner of the two entities. Both deals were announced on September 29, 2021, and will be in play for a couple more years, and help the brand with its activities in Ontario.

Source: “Brett Jackman joins PointsBet Canada as Vice President of Strategy”, Cision, April 25, 2022