International Game Technology continues to expand its brand across the Canadian gaming market, as the company debuts Wheel of Fortune bingo offerings in Ontario. The company’s Wheel of Fortune Double 3X4X5X Pay Bingo and Wheel of Fortune Five Times Pay Bingo have now been introduced across charitable gaming centres approved for electronic bingo across the province.
IGT is an industry-leading provider of numerous gaming products, including lottery offerings, sports betting, gaming machines, and more. Its Wheel of Fortune-branded games are based on the popular TV show Wheel of Fortune. The company has received regulatory licenses from Sony Picture Television for it and is able to utilize popular sounds, colors, and cues from the show.
Reaching New Markets
Most recently, IGT announced that its Wheel of Fortune Double 3X4X5X Pay Bingo and Wheel of Fortune Five Times Pay Bingo have now been introduced to Ontario’s charitable gaming markets. The company’s trademark product is now available across 37 charitable gaming properties that are licensed by the province to offer electronic bingo as part of their gaming offerings.
David Fraser, Senior Director, Charitable Gaming at OLG, said that the introduction of IGT’s Wheel of Fortune brand as electronic cabinet bingo games is a huge opportunity to engage new and existing players from the province. In his opinion, the new addition would elevate gameplay, and provide additional product options for the province’s service providers, which contribute to generating funds for charity.
David Flinn, Regional Vice President, Canada, South, and Central America for IGT, indicated that the company is poised to enhance player experience for Ontario’s charitable gaming market with its Wheel of Fortune brand. He also added that the company will continue to produce new products with innovative technology and contemporary play styles to support the work of charitable bingo play in the province.
Ontario is also scheduled for a huge iGaming expansion this spring as the province recently revealed that its open iGaming market will be officially launching on April 4, 2022. A few weeks ago, iGaming Ontario informed that it has agreements with private operators to kick off the market, and approved operators will be finally able to offer their online gaming options to Ontarians.
Agreement with Manitoba
Circling back to IGT, most recently the company announced that its subsidiary IGT Canada Solutions ULC has reached an agreement with the Manitoba Liquor and Lotteries Corporation. Through this contract extension, the international provider of gaming products has incorporated its updated version of its INTELLIGEN™ video lottery central system to the Crown agency.
This new agreement was announced on February 1, 2022, and it will run for the next five years. The supplier has upgraded the province’s video lottery central system to the latest version of INTELLIGEN. And with the new update, there are improved network diagnostics, as well as several iLINK Ultras, which is the company’s most recent retailer site controller, that provide even greater flexibility to retailers.
Source: Porter, Conor “IGT’s Wheel of Fortune bingo now available to Ontario charitable gaming market”, SBC Americas, February 21, 2022